Managing Change

IntroductionThe current business environment is characterized by a commodious level of agonistical rivalry and therefore businesses have to continuously reengineer their internal bear ones in to build and maintain a competitive advantage . As a result , the work at of thumping scale lurch direction has become a spacious of life consideration . Managing swop is a difficult parade when it comes the shock the challenges of rare transformational technology . Managing change in this compliance rout out be illustrated in the case read of Kodak in its migration to digital photography . The arrival of the digital photographic camera combined with the advances in information and communications technology changed the rudiments of the photography industriousness , thus rendering Kodak s expertise in film unsatisfying . The management saw the need to change the internal processes of the go with in to be compatible with digital processes . However , as stated in Tidd and Bessant s (2005 ) innovation process model , it was not aligned to the strategicalal focus of the phoner .

Strategies used by KodakAccording to Tidd et al , the strategic alignment process is a overcritical consideration in terms of maintaining the strategic focus of the company during managing a large scale change project . The strategic alignment process takes place in respect of quadruple areas : business strategy , IT strategy , organisational issues and information sys tems issues . It is in organizational issues! that cultural considerations become beta Employees are the closely important assets of an organization and therefore favored change management depends on employees acceptance of it However 80 of the change management...If you exigency to get a full essay, bon ton it on our website: OrderCustomPaper.com

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