The Confusion Behind Computer Advertisements :: Media

The Confusion Behind Computer Advertisements advertising is the key ingredient to a companys success, so its pretty common for a company to go to extreme levels to grass their products. There are six basic consumer behavior decisions when it comes to creating a longing for a brand name or product.1. Problem Recognition The consumer decides that he or she needs something.2. Search The consumer gathers information about ways to settle with this need.3. Evaluation of Alternatives He or she weighs the plusses and minuses of the alternatives.4. Decision The consumer decides what to buy.5. Purchase He or she buys it.6. Post purchase Evaluation The consumer decides whether he or she bought the properly thing. In realty, human beings are resourceful enough to find what they need without ads (Kaufman, 2004). However, ads do as much damage as it does advanced. Pushing more(prenominal) and more ads down consumers throat is not going to necess arily make them deficiency to buy that product Internet pop-up ads are a prime example. The teemingness of ads is not the only problem. Many ads can be misleading in what they are really trying to sell you Dell is a good example of misleading ads. Travis a dell computer customer writes in an Internet complaint, we ordered a dimension 8200 series but we were late(a) in receiving the camera kit. When we did receive the camera kit it wasnt the right one for that computer, but Dell still wouldnt take it choke off because it was already past the 30-day warranty (Travis of Kalispell, MT, 2004). Best Buy is also blameworthy of using misleading advertisement, which leads to even more serious accusations. Katherine of Hartsdale (2004), NY writes, for Christmas my mom bought me a Playstation 2 and several games. One of the games wouldnt work so I tried taking it back to Best Buy.