African American Studies

American Literature has come a long way. It dates back as far as the pre-colonization-period America which is contrary to the current belief of almost everyone that English has always been the language in America. Although it was noted that â€Å"some fifty years after the political establishment of the United States, the concept of an American literature barely existed† (Delbanco), American literature did exist and is still existing. Literature as a communication involving some degree of emotional or aesthetic response is both an independent discipline and one of the tools of anthropology.The latter is a description and explanation of social behavior in every possible environment-from the primitive to the sophisticated-in every part of the world. (Dennis and Aycock 41) In this regard, looking at how literature emerged and how it evolved, identifies the kind of society and the kind of people living in a certain era. II. Evolution & Era The discovery and/or development of a cer tain type of literature did not just happen in a flash. American Literature, the different types of it, sprouted in a seasoned manner.This means that there would not be political writings, or none of them would be popular, if there were no political issues looming around the corner. It is quite amusing to know that American writing (in English) started not as a seriously intended literary piece but as a work â€Å"chiefly for the benefit of readers in the mother country. † (â€Å"American Literature†). These were the English travelers and explorers who became Americans during those olden times, circa 1583 to 1763. Following is the timeline of the American Literature (Trent):1. English Travelers and Explorers, 1583-1763 – retaining their own language as they travelled to America and became Americans while chiefly influencing the literature with this language: the heritage of the English race; 2. The Historians, 1607-1783 – this was the period of gentlemen adventurers writing about America’s colonies; 3. The Puritan Divines, 1620-1720 – again, Englishmen who gave their intellects to a strict scheme of doctrinaire theology, and gave up their freedom to the letter of the Hebraic Scriptures; 4.Edwards – was a special time when he, Edwards, inscribed a sequence of reflections, foundation to a great metaphysical discourse of his own; 5. Philosophers and Divines, 1720-1789 -a traditional categorization of the human ability giving reason for the American thought in the eighteenth century, which is believed to have led to the overthrow of high Calvinism: those who went after the intelligence were the rationalists, or deists; those who went after receptivity or sensibility were the â€Å"hot† men, or enthusiasts while those who went after the will were the moral or ethical reformers.6. Colonial Newspapers and Magazines, 1704-1775 – the knowledge of and about Europe had erupted so commonly through colonial new spapers; 7. American Political Writing, 1760-1789 — this was the period of â€Å"storm and stress†, of â€Å"revolution and evolution†, bringing forth a literature dominated by politically-themed content. Most of the topics involved â€Å"the nature of the British constitution, the formulation of colonial rights, and the elaboration of schemes of government and administration†; 8.The Beginnings of Verse, 1610-1808- the beginning covered early colonial verse starting in 1610 while in 1700 it began with transition in purpose, subject, and style and later on during, the beginnings of nationalism that is related to the passage of the Stamp Act in 1765 ending with the publication of Bryant's Embargo in 1808. 9. Travellers and Observers, 1763-1846- this was the literature of travels, brand new, wide-ranging, and sophisticated, taking its magic from the sense of wonder; 10.The Early Drama, 1756-1860 –The American native drama, even though it antedated the novel and the short story, has arrived only during the latter half of the eighteenth century having Androborus in 1714, which was noted to be a satirical embarrassment. 11. Early Essayists-during this period the first essays that were in print in colonial newspapers were written with a cognizant ethical purpose. 12. The time of Washington Irving (April 3, 1783 – November 28, 1859)-a well-known American author, essayist, biographer and historian of the early 19th century who authored â€Å"The Legend of Sleepy Hollow† and â€Å"Rip Van Winkle†;13. The time of Bryant – an American who has the gift of poetic genius, and writing verses that last; 14. Fiction/Novels-the moment for literary lies;† that they served no virtuous purpose; that they melted rigorous minds; that they crowded out better books; that they painted adventure too romantic and love too vehement, and so unfitted†¦Ã¢â‚¬  III. The Role of Printing Press Taking into consideration th e lack of other means of publication those days, early American literature succeeded with the big help of the printing press.Some Americans even had an undying zeal for literary outputs that they were â€Å"stimulated by a desire to render Washington City as well the seat of literature as of government, a number of gentlemen have formed themselves into a ‘ Printing and Bookselling Company† (McMurtrie 266). It may appear funny but it is true. IV. Current Scenario & Conclusion â€Å"Who in the four corners of the globe reads an American book? † (Edinburgh Review, cited Delbanco) Contrary to this insult, there are still the likes of Twain that many people all over the world know and many hunger for their literary pieces.Another noted American literary figure is Toni Morrison, a Nobel Prize awardee for literature. She is noted to be â€Å"a public intellectual, she's influenced how we think about race and storytelling †¦ how we use language, what we do with lan guage, how we keep language alive and well. â€Å"(â€Å"Toni Morrison Society Honors† 15). Thus, American Literature, no matter how it is being viewed, is sure to be existent, alive and persisting. Works Cited â€Å"American Literature. † The Columbia Encyclopedia. 6th ed. 2009. Questia. Web. 19 July 2010. Delbanco, Andrew.â€Å"American Literature: A Vanishing Subject?. † Daedalus 135. 2 (2006): 22+. Questia. Web. 19 July 2010. Dennis, Philip A. , and Wendell Aycock, eds. Literature and Anthropology. Lubbock, TX: Texas Tech University Press, 1989. Questia. Web. 19 July 2010. McMurtrie, Douglas C. A History of Printing in the United States: The Story of the Introduction of the Press and of Its History and Influence during the Pioneer Period in Each State of the Union. Vol. 2. New York: R. R. Bowker, 1936. Questia. Web. 19 July 2010. â€Å"Toni Morrison Society Honors Nobel Laureate with 70th Birthday Tribute.† Black Issues in Higher Education 29 Mar. 20 01: 15. Questia. Web. 19 July 2010. Trent, William Peterfield, John Erskine, Stuart P. Sherman, and Carl Van Doren, eds. The Cambridge History of American Literature. New York: G. P. Putnam's Sons, 1917. Questia. Web. 19 July 2010. According to Langston life can be equated to a staircase. This can be interpreted to mean that life is not a pain-free experience where people get to walk through with ease. On the contrary, it is a roller-coaster with ups and downs, a long and hard journey which should be viewed as such.Many people in the world have gone through untold suffering and despair and know exactly what a hard life is but none has seen it quite as much as Angel, at least none that I have so far met. Now Angel is not the regular teenager whom you would expect to be fretting about boys, hairstyles, which parties to attend or what to wear. Angel has been to hell and back and such issues would seem petty if you were fortunate enough to meet her. Yes, I say fortunate to meet her beca use most of us trudge through life trifling about very unimportant things which do not matter at all while people go through real problems.Angel is an embodiment of resilience and has proved it by living the life she has and come out triumphant. I met Angel last year while on a volunteer program at a shelter in Chicago, Illinois whose identity will remain undisclosed at the request of those involved. Angel was born 17 years ago to a single mother who was barely a teenager herself. Her father had gone to jail or so she was told whenever she asked. Her mother eked a living by working three jobs to support Angel and her three siblings; two sisters and a mentally challenged brother.The first few years were bliss but she later found out that her mother was shielding her from most of the suffering. By the time she was ten, her mother had been ravaged by the pressure of her jobs and was diagnosed with ovarian cancer. To worsen matters she started doing drugs among other vices. A devout Chr istian had given up and Angel and her siblings started witnessing visits from strange men who apparently were her mother’s boyfriends. There was a particular man who was a frequent guest and stayed longer. He was the meanest. He would beat up her mom, regardless of her condition.Then he would turn on Angel and the other kids. Whenever she tried to protect them she would get bruises and broken bones. Her jaw was broken thrice in a span of less than a year and there was nothing she could do about it. As if this was not enough, the man would sneak into her bed every night after her mother had passed out and force himself on her. Angel was forced to leave school and take care of her brother and sister. When she thought things could not get any worse, her mother disappeared for days on end. Her lifeless body was found in a dark alley, stripped naked; apparently it was a drug overdose.Then hell broke loose. Angel was left with two kids to take care of at the tender age of twelve. T hey moved from street to street and foster to foster since no relative would take them in. The things she did to ensure her siblings would live a semblance of a life were too much for a twelve year old. She faces each day at a time. Every morning she wakes up and looks to the sky and asks why her life had to be so rough, so early. Robbed of her childhood and innocence she can only hope for the best and thank the church that runs the shelter.Perhaps she will never know the answers to the several questions she has but you can’t help but admire her courage and hope that someday she will become someone. The system will be forced to eject her once she gets to 18 but she would rather not worry about that now, hope for a better future is all that keeps her going. Essay 2- Original Folk Tale. Since time immemorial, the art of story telling has been used as a source of entertainment and a way of transmitting knowledge and wisdom to the younger generations.Perhaps there is nothing that is as universal as human beings and their ability to stretch their imagination to create stories with so much meaning and entertaining. Folk tales were laden with a group’s culture, tradition and beliefs that were passed on for posterity. From the Americas to Asia and the African continent millions of folk tales abound and though the culture of story telling is fading, most of these tales have been documented for posterity and perhaps someday they will get the attention they deserve.Once upon a time, the little red hen wanted to make bread and so she picked up some wheat grain and headed out. On her way to the farm she met the pig and asked whether she could help plant the wheat. The pig refused to offer any help and so the little red hen decided to plant the wheat by herself and it grew. One day on her way to pick some wheat she met the pig who was rolling in the mud. Once again she asked for her help in picking the wheat to which she refused again. Nobody in the animal kin gdom was willing to help. (Williams, 2009)When the little red hen went to the mill to get flour from her wheat she asked the dog whether he could help and he too refused adamantly. Very tired and weary, the hen climbed the hill and had her wheat ground. On her way back she met the cat and asked her to help her carry the flour to which the cat replied that she was too busy and therefore could not help. When she got home, the little red hen asked the cat and the duck to help her make bread. Both lazy animals refused to help her make the bread. The little red hen had no choice but to bake the bread herself which she did.When the bread was ready, all the animals wanted a piece of it but the hen had it all by herself. (Williams,2009) The story of the little red hen is a very popular folk tale that extols the virtues of hard work and personal initiative. The moral of the story ultimately boils down to the fact that those people who have no intention of contributing to the production of a beneficial product should not expect to benefit from it. This folk tale also emphasizes the biblical teaching that he who does not work should not eat. ESSAY 3- Frederick Douglass.Frederick Douglass was blessed with many feathers in his hat including being a statesman, orator and author but he is best known for his profound contributions to civil and women liberties for which he fought for all his life. Born in 1881 near Maryland, Douglass was a firm advocate for the equal treatment of all people regardless of gender, color and whether they were Native American or immigrants. Douglass' turning point as a slave came in the from of fighting back against Edward Covey, a Maryland farmer and renown slave breaker.Douglass' perceived lack of respect had caused his former master Thomas Auld to send him to Covey perhaps in the hope that Covey would be able to break him. After several months of generous labor and repeated beatings, Douglass snapped one day and fought back. Covey was taken aba ck by the 16 year olds reaction, unnerved he was forced to back down. This action reenergized the young lad and a confidence grew in him that he should live free. From then on he knew that he had to disentangle himself from the bondage of slavery and free his fellow slaves. (Blassingame, 1979)Being an American of Haitian origin is in itself a challenge. My grandparents migrated to the US several years ago with the hope of making a life for themselves and pursue the ever elusive ‘American Dream. ’ We live in the ghetto side of town and there is no easy way of telling how hard life is and the kind of things we are exposed to ranging from drugs, prostitution and so many other vices. For most kids on the block, school is really optional and very few ever make it past the eighth grade. The indifference of adults does not help much most of whom do not even care to ask how their children are doing or what they are up to.All they worry about is the payment of bills as they are due, everything else they leave to God and fate. It is against this background that I joined a local gang of six. Our activities ranged from carjacking, drug-peddling and robbing local convenience stores. My best friend, Curtis, was also a member of the gang and we have come a long way and through so much, he is like a blood brother. One day, Curtis and I were ordered to rob an African-American owned grocery store along the highway. When we go there, the proprietor’s wife was manning the counter while her husband was in the back.Curtis whipped out a weapon and ordered the lady to empty the till while I looked around for the police. Suddenly, I heard a gun shot and when I looked back Curtis lay in a pool of blood and the shotgun was aimed at me, I ran. When I got home, I could not believe what had just happened-that my best friend was probably dead and all for a few dollars. Then I heard the sirens and I knew they had come for me, I wondered how fast they had put the pieces to gether. I was whisked away to juvenile detention. No one from the gang ever came to see me not even making an appearance in court.Then it hit me that I had lost my best friend for nothing, courtesy of the choices we had made. We did not have to be members of any gang nor did we have to drop out of school. There is so much more to life. There and then I resolved to make something out of my life at least in memory of my dear friend. I first had to pay my debt to society then get back to school. Whatever the cost and however long it takes I vowed to change my life for the better and I did. I have come thus far and I thank God and the local youth support group for who I have become today, I would not even be here without their love, care and patience.Essay 4- Booker T. Washington. Born in 1856, Booker T. Washington was an African-American political leader, orator, author and educator. Washington’s philosophy was based on the principles of racial solidarity, forgiveness, accommoda tion and self help. He urged the African American community to accept prejudice for the time and concentrate their energies on lifting their standards through hard work and material prosperity. Washington believed in the cultivation of virtues like patience and enterprise among the black community.He believed that such virtues would earn Blacks some respect from the White community and ensure that they are fully integrated into the society as equal members. Undoubtedly, his philosophies put him on a collision course with notable leaders of the Black community especially W. EB. Dubois with whom they differed bitterly. (Bauerlein, 2004) Booker T. Washington’s philosophy can be summed up in the following quote, â€Å"With God's help, I believe that I have completely rid myself of any ill feeling toward the Southern white man for any wrong that he may have inflicted upon my race.I am made to feel just as happy now when I am rendering service to Southern white men as when the ser vice is rendered to a member of my own race. I pity from the bottom of my heart any Individual who is unfortunate as to get into the habit of holding race prejudice. † Washington's philosophy may be applied in the Jena Six case that happened in Jena, Louisiana in 2006. The Jena Six were a group of six teenagers of African American origin who were convicted in the beating of Justin Barker, a white student at Jena High school.The case has often been cited as an illustration of racial injustice because many people believed they were charged with grave offences and had received unfair treatment. The convictions of the six resulted in an escalation of racial tensions in the community. Many Jena residents viewed the arrests and ensuing convictions as racially prejudiced and unwarranted. Protesters argued that white youths involved in other incidents were treated mildly by the authorities. Massive protests were witnessed not only in Jena but in other US cities as well as the case rec eived nationwide attention. Booker T.Washington believed strongly that the African American community needed to address their safety and survival needs before seeking belonging, self esteem and self actualization within the community. In Jena, the Black community felt outnumbered and left out. This is illustrated by the emotional outpour that followed the arrests and convictions of the six teenagers. There were deep seated issues that had not been addressed and the Jena Six situation was actually the boiling point. The African-American community had been able to address their self esteem issues yet Essay 5- Marcus Garvey/Harlem Renaissance Vs W. E.B Dubois/Reconstruction Time. The Harlem Renaissance refers to a period between the 1920s and 30s which experienced the flowering of the intellectual life of the African-American community. Although the revolution was based mainly in Harlem, New York, its influence was felt across the world and more especially the in Paris, France where ma ny French-speaking black writers from Africa and the Caribbean lived. Perhaps, the growth and span of the Harlem Renaissance can be attributed to the changes that had been experienced in the Black American community since the abolition of slavery and the advent of industrialization.World War 1 and the social and cultural changes in the US at the turn of the 20th Century. Many black intellectuals played significant roles in the growth and sustenance of the renaissance including James Weldon Johnson, Alain Locke, Walter White and Jessie Fauset among many other prominent Black intellectuals of the time. The Renaissance did not receive unanimous support from the black intellectual community. In fact it received harsh criticism from black intellectual giants of the time including W. E. B Du bois, William Stanley Braithwaite and Benjamin Brawley.These men did not believe in the nature of the Renaissance literature. (Wintz, 1988, p 130) Marcus Garvey, one of the most influential black lead ers of the time had a strained relationship with the movement. Marcus came out as a critic of the renaissance. He is recorded as having hailed the Harlem Survey Graphic as being irrelevant to the Black cause. For instance he said of the Survey graphic that â€Å"it was not built around the needs of Negroes and their grievances but their contributions-around talents still half buried in the napkins of prejudices and underprivileged. † (Helbling, 1999, p60)The Harlem Renaissance declined in numbers and influence in the early 1930s. The dissipation was gradual rather than sudden. The movement failed to attract new recruits and thus there was no injection of new ideas and this led to the stagnation of the once vibrant society. New writers actually strived hard to build and maintain an identity separate from the Renaissance even as older writers were dying or cutting short their productivity. (Wintz, 1988, pg217) The term, Reconstruction, refers to the period that spread from the end of the 1865 American Civil War up till the withdrawal of the Union troops from the South in 1877.It was a defining era in American history and more in particular that of the African Americans because of the end of slavery as an institution. The war had also bequeathed the North and South a considerable amount of anger and mistrust. The African American community met the end of the civil War with hope, joy and anxiety. (Stroud and Schomp, 2007) For a long time, many historians and leaders had viewed the Reconstruction as a colossal failure in US history. They claimed that the leaders of the time especially in the South were corrupt, evil and incompetent.This view was however challenged by one of the most brilliant African American scholar and activist W. EB. Du Bois who portrayed Reconstruction as a brave and fine fight in his book Black Reconstruction in America. He argued that the Reconstruction was a step in the right direction in terms of building a democratic society up from the vestiges of slavery. He acknowledged the existence of the crooked politicians but he adds that the evil of corruption was widespread in the post- Civil War era in both the North and the South among members of both the Republican and Democratic parties.Du Bois goes ahead to support this era as being the time when significant strides were made in the economic and political standing of former slaves. His thoughts compelled many scholars to reshape their ideas on Reconstruction leading to a radically new analysis of one of the most controversial periods in the history of the United States. (Stroud and Schomp, 2007, p65) The Harlem Renaissance and the Reconstruction Era were defining moments in the history of the United States. While both periods received massive criticism they were turning points that brought a lot of change during those respective periods.Marcus Garvey and W, E. B Du Bois were critics of the Harlem Renaissance and did not see what it could contribute to the better ment of America. However, Du Bois comes out strongly to see the brighter side in the Reconstruction, a period that was tainted with a lot of controversy, twists and turns. We live the final judgment of these two eras to posterity. Essay 6- Nikki Giovanni/Black arts Vs Maya Angelou. Nikki Giovanni was born 66 years ago in Knoxville, Tennessee. Since 1987, she has taught writing and literature at Virginia Tech and she is a distinguished professor of English.Nikki is one of the most widely read American poets and she still is committed to the fight for equality and civil rights. Giovanni began writing poetry in the 1960s at a time when she was associated with the Black Arts Movement. Giovanni was one of the most influential figures of the Black Arts movement along with Sonia Sanchez, Jayne Cortez and Johari Amini among so many other leading lights. The Black Arts Movement emphasized the need for Black people to define the world in their own terms. The Black Arts Movement was intrinsica lly tied to the Black Power Movement in more ways than one.It was considered its aesthetic and spiritual sister and envisioned an art that directly spoke to the needs and aspirations of Black America. The credo of the Black Arts Movement was Art is the Arm of the Revolution. † It was also believed that all forms of Black Art were weapons whose sole reason for existence was to overthrow White oppression on all its forms. (Steele, 1998) Giovanni has always displayed profound interest in Black history and black identity. Much of her early poetry was inspired by the civil rights movement and the black power movement.This influence is seen in her first works including Black Feeling, Black Talk and Black Judgment. The themes covered in these books are homogenous but their form, tone and style vary. The poems in these two collections touch upon political events of the time including Martin Luther King Jr's assassination alongside those of Malcolm X and President J. F. Kennedy. (Bloom , 1995) Nikki Giovanni has been described both as an evolutionary and a revolutionary poet. She is also known to speak her mind on prevailing issues that she holds dear ever since her days at the Black Arts Movement.In a magazine article, she points out that the old virus of racism was still rampant in the American society. She goes on to acknowledge the Million Man March where thousands of Black men came together to seek love, oneness, atonement and support from one another. (Giovanni, 1996) Maya Angelou is not much different from Giovanni. Maya is a renown autobiographer and a poet. She has also been very active in the Civil Rights Movement. She has also taught at Wake Forest University in North Carolina.Maya is a recognized and highly respected spokesperson for African American people and women. Her books have traditionally been centered on the themes of identity, racism and family. Maya Angelou was born in 1928 in St Louis, Missouri and she has documented most of her life in her bestselling autobiography, I know why the Caged Bird Sings. Maya has always had a gift of bringing people together and she believes that people are more alike than they are different; Maya also believes that poetry can inspire a whole nation and its strength for the spirit.Her works were inspired from an early age by African American writers like W. E. B. Du Bois, Langston Hughes and also renown European playwright William Shakespeare. Maya Angelou is no stranger to suffering and despair. Her parents had a divorce when she was still a kid forcing them to go live with their grandmother in Stamps. When they moved to Stamps with her brother Bailey, racism was the order of the day and the Blacks were expected to live on a separate side of town. Maya was sexually abused as a child and she had to go through a trial that led to the conviction of Mr.Freeman. (Kite, 2006) Perhaps the differences between these two great women is the fact that there politics are far apart. Where Nikki chooses themes that are sometimes militant and takes strong political stands, Maya is more conciliatory and uses her gift to bring people together. Maybe this is because of the differences in the influences of their formative years. Giovanni was an active member of the Black Arts Movement which was seen to be radical in their approach to solving the issues affecting the African-American community.It is not lost to the eye that both women are exceptionally talented and they have used their unique gifts to bring change to the American society and for that we owe them loads of gratitude. Both women are can actually be described as American living legends. References Bauerlein, M. (2004). Washington, Du Bois and the Black Future. Wilson Quarterly Bloom, H. (1995) Contemporary Black American Poets and Dramatists. Chelsea House, New York, NY Blassingame, J. (1979) The Frederick Douglass papers. New Haven, Conn. : Yale University Press, 1979–. Giovanni, N. (1996) A Million Reasons to Hope. Black Collegian, Vol. 26(3) Helbling, (1999). The Harlem Renaissance: The One and the Many. Greenwood Press. Westport, CT. Kite, L. P (2006) Maya Angelou A Biography Learner Publications Co. Minneapolis, Minnesota Steele, V. (1998) Tom Feelings: A Black Arts Movement. African American Review. Vol 32(1) White, W. F. (2009) The Little Red Hen and other stories. Project Gutenberg, 1914. Stroud, B and Schomp, V. (2007) the Reconstruction Era. Marshall Cavendish. Tarrytown, NY. Wintz, Cary. (1988) the Black Culture and the Harlem Renaissance. Rice University Press. Houston, Tx

Septoplasty Research Paper

Surgical Procedure Card – Student Case Study # 9 Efren Gonzalez date 4/18/12 Procedure name and purpose/ definition: Septoplasty / bilateral tonsillectomy. ;is a corrective surgical procedure done to straighten the nasal septum. ; surgical procedure in which the tonsils are removed from either side of the throat. What is the prognosis of the procedure? to give a good breathing passage. and to stop inflammation of the tonsils Patient level : adultGender : female Additional pertinent patient/ procedure information: n/a Probable preoperative diagnosis ; Nasal septal deviation ; Tonsillitis Diagnostic intervention ; diviated nasal septal. Discuss the relevant anatomy and physiology;septum – made up primarily of cartilage and bone and covered by mucous membranes. The cartilage also gives shape and support to the outer part of the nose. The nose is the major portal of air exchange between the internal and external environment.The nose participates in the vital functions of co nditioning inspired air toward a temperature of 37 °C and 100% relative humidity, providing local defense and filtering inhaled particulate matter and gases. It also functions in olfaction, which provides both a defense and pleasure for the individual Pathophysiology (disease process). disrupted sleep patterns, headaches List the equipment that will be needed for this procedure: forced air warming device , valley lab bovie, sitting stool, fiber optic headlight,List the instrument pans/sets used: nasal procedures tray, microdrill, endoscopic. list the supplies that will be needed for the procedure. pack =sinus pack blades=#15, drains= penrose 1/4 x 18 (but did not see it on the field used) suture= 3-0 nylon suture, 4-0 vicryl basin set= single drapes=, 1/2 sheet , adhesive strip across the forehead. U drape dressings= 4Ãâ€"4, pharmaceuticals = NS for irrigation 1000cc, lidocaine 0. 5%, epinephrine 1%, lidocaine with epinephrine 1:1 miscellaneous= pens Anesthesia ; GeneralList pati ent’s position and items used for positioning ; supine with pillow under knees. arm resting to her sides. Where razors and clippers used preoperatively : no List the prep solution and perimeters of the skin prep. : Duraprep the eternal nose and face, extend the prep from the hairline to the shoulders and down to the table at the sides of the neck. list the order in which drapes will be placed: towel, 1/2 sheet , U drape incision : hemitransfixion incision, counts when performed ? before surgery, and after specimens: tonsill , and septumPostoperative patient care considerations; pain medication , no lifting , no running potential complications ; bleeding , infection , difficult breathing wound classification; clean contaminated class 2 24. The patient was placed on the operating room table in the supine position. After adequate general endotracheal anesthesia was administered, the right and left nasal septal mucosa and right and left inferior turbinates were anesthetized with 1% lidocaine with 1:100,000 epinephrine using approximately 10 mL. Afrin-soaked pledgets were placed in the nasal cavity bilaterally.The face was prepped with pHisoHex and draped in a sterile fashion. A hemitransfixion incision was performed on the left with a #15 blade and submucoperichondrial and mucoperiosteal flap was raised with the Cottle elevator. Anterior to the septal deflection, the septal cartilage was incised and an opposite-sided submucoperichondrial and mucoperiosteal flap was raised with the Cottle elevator. The deviated portion of the nasal septal cartilage and bone was removed with a Takahashi forceps, and a large inferior septal spur was removed with a V-chisel.Once the septum was reduced in the midline, the hemitransfixion incision was closed with a 4-0 Vicryl in an interrupted fashion ( note, using a heaney needle holder with tissue with teeth, and suture finished off with a metzenbuam scissor). The right and left inferior turbinates were trimmed in a submucous f ashion using straight and curved turbinate scissors under direct visualization with a 4 mm 0 degree Storz endoscope. Hemostasis was acquired by using suction electrocautery.The turbinates were then covered with bacitracin ointment after cauterizing them and bacitracin ointment soaked Doyle splints were placed in the right and left nares and secured anteriorly to the columella with a 3-0 nylon suture ( note, using a heaney needle holder with tissue with teeth, and suture finished off with a metzenbuam scissor). A butter knife was inserted and turned 360 in the nose to check if the patient has enough space to allow for breathing. The table was then turned. A shoulder roll placed under the shoulders and the face was draped in a clean fashion.A McIvor mouth gag was applied. The tongue was retracted and the McIvor was gently suspended from the Mayo stand. The left tonsil was grasped with a curved Allis forceps, retracted medially, and the anterior tonsillar pillar was incised with Bovie electrocautery. The tonsil was removed from the superior pole to inferior pole using a Bovie electrocautery in its entirety in a subcapsular fashion. The right tonsil was grasped with a curved allis, in a similar fashion, retracted medially, and the anterior tonsillar pillar was incised with Bovie electrocautery.The tonsil was removed from the superior pole to inferior pole using Bovie electrocautery in its entirety in a subcapsular fashion. The inferior, middle, and superior pole vessels were further cauterized with suction electrocautery. The extremely edematous portion of soft palate was resected using a right angle clamp and right angle scissor and was closed with 3-0 Vicryl in a figure-of-eight interrupted fashion , ( note, using a heaney needle holder with tissue with teeth, and suture finished off with a metzenbuam scissor).Copious saline irrigation of the oral cavity was then performed. There was no further identifiable bleeding at the termination of the procedure. The estim ated blood loss was less than 10 mL. The patient was extubated in the operating room, brought to the recovery room in satisfactory condition. There were no intraoperative complications. http://www. youtube. com/watch? v=kUOAhZOkgEg http://www. youtube. com/watch? v=1gnxNgP8xO4

Aging Theory- Gerontology

Activity Theory means remaining occupied and involved on activities that are necessary to a satisfying late life. The meaning of this principle was that human mind comes to exist, develop and can only be understood within the context of meaningful, goal oriented and socially determined interaction between humans and the material environment.The basic concept of this theory is that all human activities are mediated by culturally created signs or tools. Through external interactions with these signs the internal mental state of the individual is transformed (Aboulafia, Gould, and Spyrou 1995).Activity Theory is not a theory in the strict interpretation of the term, it is consist of basic principles which constitutes a conceptual system in general that can be used as a foundation of more specific theories.These principles of Activity Theory includes object-orientedness, dual concept of internalizing and externalizing, meditations and continuous development.Whereas the object orientednes s states that as human beings, we should,live in a reality that is objective in a broad sense and the things that constitutes reality have not only the properties which are considered objective according to national science but socially/culturally defined properties as well.In this theory the high level motivating concept is activity. It is the general term that describes what the individual or group is trying to accomplish and typically indicates what outcome are they working out. A good case on this is activity like fishing.A fishing activity has actions that are performed on order to accomplish a specific goals and when that action is performed, the situation is assessed and later on determines if the goal is achieved. Actions also inludes operations and rules that requires the individual to act and think more in relation to the activity and the goalActivity Theory 2that they want. It includes figuring out where to fish, loading the fish to the car, baiting your hook, catching,cl eaning and driving home with the catch.The Activity Theory emphasizes on social factors and on interaction between agents and environment and the necessary tools in doing those actions.Tools shapes the way human being's interaction with reality. Tools are created and transformed during the activity development and this tools are used as a means of accumulation and transmission of social knowledge. It influences not only the environment but enhances the mental functioning of every individualWhat we can further analyze regarding this theory are the activities that will make adult busy and make them get into the process of maintaining an active lifestyle that will benefit them in attaining a satisfying late life. Continuity   of doing this activities makes adult develop their mind and body that will later on satisfy their life.I is important for older adults to be active in order to attain a satisfying late life because during these stages they need to be expose to activities that wi ll make them feel young and make their minds working so as to forget the illnesses that may occur due to the fact that they are getting old.Maintaining a healthy lifestyle and being engage in activities like fishing, mind sports and physical exercises makes an older adult feel young and the continuous mental function provides them more knowledge and more enjoyable time spent with love ones.ReferencesAboulafia, A., Gould, E., & Spyrou, T. (1995). Activity theory vs. cognitive science in the study of human-computer interaction . Proceedings of IRIS

US National Security Policy and Analysis Essay Example | Topics and Well Written Essays - 1250 words

US National Security Policy and Analysis - Essay Example For a fact, these may be general American citizens, dignitaries, or even American soldiers. As such, the issue of national security is very significant in the US and falls under the mandate of the US president and the US National Security Council. The National Security Council (NSC) offers the US president a principal forum for considering national security and foreign policy matters (Snow, 2010). Indeed, the Council's function has been to advise and assist the President on national security and foreign policies where the president chairs all NSC meetings (National Security Council, 2012). The National Security Act of 1947 established the NSC in 1947. This paper will address the National Security Act of 1947 and the fault lines in relation to US national security policy. Under normal and geographical circumstances fault lines refer to ruptures of physical fault lines on the earth’s surface that are usually caused by earthquakes. However, in context of US National security, we will refer to fault lines as the representative of the traumatic events that have shaped the environment we inhabit today. Indeed, the events tend to alter the environment and require adjustment in the posttraumatic period (Snow, 2010). How these fault lines changed US national security policy Fault lines have changed the US national security in many ways. ... How the US has responded to those changes US have responded to these changes by forming the federal bureau investigation that investigates such fault lines, handles them, and draws the right preventive procedures. It is also working with nongovernmental organizations to minimize their effect (Snow, 2010). Reversibility of fault lines Indeed, fault lines are not reversible since they are natural and cultural occurring. As such, there is no way that the Federal US federal government can reverse fault lines. However, the government can initiate measures to combat these fault lines hence enhancing natural security in our environment (Snow, 2010). Predictability of fault lines In some cases, fault lines are predicable using detailed intelligence, and a lot of research. Indeed, where the government can see the faults via its agencies, it is always easy to show fault lines. However, where faults are not visible, it is equally hard to predict fault lines. Subject to the inability to predict the fault lines, it becomes challenging to denote the new fault lines the international system will encounter in the future. It requires professional knowhow and a lot of research to identifying â€Å"fault lines† when it comes to national security. At the same time, the identification of the fault lines may not be significant in matters of national security as by the time they become visible, national security is already at lapse (Snow, 2010). Summary of the National Security Act of 1947 The National Security Act of 1947 main aim was to mandate a major reorganization of the foreign policy and military establishments of the U.S. Government by formalizing the Department of Defense with Secretary of Defense who reports directly to the

Fundamentals of Macroeconomics Essay Example | Topics and Well Written Essays - 500 words

Fundamentals of Macroeconomics - Essay Example GDP is mainly applied in determining the stability of a country’s economy. Calculations of gross domestic product are commonly done using the expenditure method, which adds total consumption, investment, government spending and net exports (Dolan, 2010). Real gross domestic product refers to gross domestic product evaluated based on the prevailing market prices in a given year. Real GDP can also be regarded as inflation corrected gross domestic product. Real GDP has the capability to indicate changes in the price level with a high accuracy compared to nominal gross domestic product (Dolan, 2010). This refers to the gross domestic product figure that has not received any adjustments on inflation. It is also the value of services as well as goods produced in a given country after the final stage of production. Increased purchase of groceries by households is a clear indicator of their improved economic status. This fact enhances growth of existing businesses as well as the emergence of new investments. In such a situation, the government benefits from increased tax collections obtained from value added tax and taxation from investments (Dolan, 2010). This refers to the reduction of the number of people under employment in a given country. The implications of undertaking such a step include negative impacts on the government, households, and businesses. Massive layoff of employees means that a large number of people within a country will have a reduced purchasing power. In such situations, household living standards will come down; businesses will close down due to low purchases, and government’s revenue collection will go down. Economically stable citizens within a country comprise a key pillar of a country’s economy (Dolan, 2010). Revenues generated from taxation are the principal financers of the government budget. Therefore, a decrease in taxes implies that the government will strain in meeting its expenditures. On the other

Define the concepts 'realism', 'fantasy', and 'utopia' Essay

Define the concepts 'realism', 'fantasy', and 'utopia' - Essay Example Realism Realism is widely-known since it contains cosmopolitan elements most people would agree to be the truth. It is a concept used to rationalise everything in the world, unifying how everyone sees reality through measurable and specific attributes (Morris, 2003). However, realism is not fully grasped by every individual due to innate differences. Each person experiences some parts of reality but not fully, making individual persons and their existences separate from absolute reality. This detachment from absolute reality is constant through time and space. Because each person has a unique set of experiences and memories by being in various places and periods in time, it would be impossible to say that how a person sees reality is the absolute truth since a person’s collection of knowledge and memories affects how reality is felt and experienced (Berger, 2008; Searle, 1995). It false to assume one person sees ultimate reality, but is socially acceptable that every person se es reality according to how one reacts to it, believing this to be the truth. The idea took a long time to form and even longer time to conceptualise due to difficulties in uniformly defining realism and reality. Before realism was coined, cultures come to accept everything simply what these things seem to them without any further questioning. The advent of Enlightenment and Scientific Revolution started people questioning what reality is, and defines this further through the growth of various fields of knowledge such as sciences and humanities. This makes it easier to create a representation of what reality truly is by delineating what defines something real and what makes it unreal, as agreeable to the majority. However the emergence of a culture giving priority or power to entities bearing the highest amount of money or capital such as rich or influential people skewed this balance of equal opportunities in presenting individual realities, giving them greater capacities to delive r their ideas and perceptions of their own reality to others compared to those lacking resources to do the same. If the powerful person or entity communicates its reality in attractive forms like literature among impressionable people with limited experiences, these audiences will be convinced of its absolute truth, twisting the people’s individual perception of realism and taking its face value for convenience. But people who totally reject and disagree with this reality do so because they either have an entirely different sense of realism based on their own experiences, or they already created opposing belief systems far from how powerful entities sell their reality. This keeps distrusting people unresponsive to mass-produced reality and fully aware of its differences with their own, shaping their own senses of realism. Fantasy and Utopia Realism has its antitheses: fantasy and utopia. For many, fantasy is something unchained, imaginary and a form of escape from one’ s insight on reality (Jackson, 1981). In this made-up world, ideas and thoughts are not confined by others’ definition and view of reality. Impossible things in realism is acceptable as true or absolute in fantasy, including the reversal of social codes, gender, good and evil, or anything most people find troublesome in the reality they experience. Fantasy bluntly or subtly rejects the reality in most people by showing the

US Army and the Cyber Domain Research Paper Example | Topics and Well Written Essays - 1500 words

US Army and the Cyber Domain - Research Paper Example orthy in this context that cyberspace has actually enhanced the operational efficiency of the US Army and has actually increased the convenience of exchange of information. Overall, development has been induced into the operation of the military forces. However, the introduction of technology has also increased dependency of the department on ‘cyberspace’, which has at times proved to be crucial for the army. Numerous flaws and loopholes persisting in the system are further examined that might become fatal in due course to support army operations, making it more important for the department to have continuous monitoring of the issue2. Correspondingly, this research paper briefly defines the term ‘cyber’, as used by the military at present, stating the roles that the military should be taking in order to enhance their responsibilities into the domain, and subsequently, structuring a rough layout about the future mode of operation. Cyber, popularly called Cyberspace, is an electromagnetic domain, which serves as a spectrum to store, modify and exchange data through the virtually networked association3. At present, the use of cyberspace has increased at a vast magnitude with chances of massive disruptions with the unauthorised intervention, further raising the risks that the capabilities projected can be seized4. As the size of cyberspace is increasing, the complexity of the network is also accelerating in manifold. The gap in understanding the terminology of cyberspace has in turn increased its vulnerabilities to be adequately sound in its effectiveness. The modelling and simulation has also become the most important facet, which needs to be explored and refined with increasing dependency on the networking domain. As the domain is connected with thousands of networks, healthy functioning of the domain has become a myth5. To be noted in this regard, the Department of Defence, which is one of the important depar tments of the government, has become highly

Political Ideologies Essay Example | Topics and Well Written Essays - 500 words

Political Ideologies - Essay Example Marx’s opinion about ideology and its implications emphasizes on mystification and class system. It is believed by Marxists that the term ideology in politics gained a controversial nature from the fact that it forces interests of the ruling class on society thus class system is made a key element of ideology. The ideas of the ruling class always become the ruling ideas which have to be accepted by those who lack the means of mental production because the ruling class acquires control over the means of mental production also. Regarding the origin of the term ideology, it was first coined during the French Revolution when it was opinioned that political ideology would grow up to become the queen of all sciences. The original meaning of this term lost its value in the coming years to be replaced by Marx’s use of the term and the interest taken by generations of Marxists in the new color ascribed to ideology by Marx explains the popularity of ideology as a key science in modern social and political world. Ideology is also largely thought of as a manifestation of power in that it not only develops a class system but also supports a system of unequal class power in a society. This means that the ideas of the ruling class become an ideology which has to be accepted by those who are less powerful in a society no matter how exploitative the implications of that ideology may turn out to be. The ruling ideas of any age make up an ideology which explains why this term keeps changing colors with every age. Ho wever, in later years the term ideology in politics was separated from any negative connotations like mystification and class position as suggested by Marx which also largely put an end to the cold war between science and ideology. The journey of the term ideology suffered huge ups and down with the emergence of dictatorships like Nazi in Germany and Stalinist in Russia when the scholars began to use the term ideology

Experience as an engineering Essay Example | Topics and Well Written Essays - 1250 words

Experience as an engineering - Essay Example Honestly, I am still stunned by the achievements of the school, the University of California, Irvine as it displays excellence and advancement in many aspects most especially in Science and Technology. It is true that I have undergone tough trainings in terms of solving problems of different levels of difficulties but this has trained me to become more aware of the more important role of theories in the real world, that is to provide solutions to the challenges that face humanity and the environment as well. I have learned that highly mathematical equations are not to be hated nor to be intimidated, instead, they need to be embraced through understanding them and consequently, learning them for greater purpose. I used to wonder why people had stay in the laboratory for so many hours and I used to ask myself why the need for painstakingly, learning various equations and theories from Engineering books, journals, and researches; it is then that I realized the relevance of these mathematical formulas and concepts their importance in establishing a good research that will certainly provide long term solutions to the many problems in the environment as well as help alleviate the pains of those suffering from particular medical challenges such as breast cancers and other related health problems whose solutions have been made possible by application of engineering concepts. Just like any ordinary student, I was also able to meet different types of personalities in the department such as strict professors who would give piles of home works that sometime seemed impossible to get done within the specified time frame and I also had the chance to become a student of Faryar Jabbari, the person who I value most as an inspiration due to his passion for his work which makes the difficult concepts become easy to understand and therefore, generated more positive responses apparently in the marks that we would get from his class. He was to me the opposite of the meaning of strictness and he taught Linear System in class. Despite the fact that I have experienced a lot of positive things during my stay in the Engineering Department, I also felt that my intellectual capacity is continuously challenged which is consistent to what people say about learning, that it never ends most especially here in this University whereby research is given importance as this is the reason why people do not stop studying and keep on achieving excellence which is also apparent in teaching methods of educators and the standard of education. Transparently, the University of California, Irvine offers a wide range of academic courses from Biomedical Engineering, Chemical Engineering and Materials Science, Civil and Environmental Engineering, Electrical Engineering and Computer Science, and Mechanical and Aerospace Engineering. Moreover, the University ventures into furthering the education to the next level in terms of complexity and relevance of the studies in Graduate Programs. Also, the school provides avenues for researches that are relevant to the various demands of

Case 1 paper Essay Example | Topics and Well Written Essays - 2000 words - 1

Case 1 paper - Essay Example From the data in Tables A, B, C, E, F, and I, sufficient information was obtained to forecast revenue and cost for the business and for the Coors wholesale business being contemplated. Analysis of the initial customer, the industry demand, projections in market share, investments and costs, including a break-even analysis were conducted. The study concludes that Larry should take the opportunity to apply for the contract, and should not spend more than about $6,800 in availing of information from Manson. The principal problem which this analysis addresses is whether or not Larry Brownlow should apply for the Coors wholesale distributorship for a two-county area in Southern Delaware. The determining criteria for this is will be the fixed and variable cost study and the break-even analysis at the end of discussion, but also considered are the targeted customers, industry demand, market share, investments, and costs incurred. The secondary problem is to determine which research would be source from Manson and Associates to support a decision for the market potential of a Coors beer wholesale distributorship, but at the same time minimize the cost of acquiring this information. The industry demand is arrived at through the per capita approach and the taxes paid approach. The per capita approach involves the calculation of overall consumption in the industry, based on the historical data on the consumption per person and the growth of the target segment of the population that consumes the product. In Table 1 below are shown the US and Delaware per capita (i.e. per head or per person) consumption, while Table 2 shows the growth of the population in the two counties which comprise the market area. By multiplying the rate of consumption per person in Table 1 with the corresponding number of persons estimated in Table 2, then the result (in Table 3) is the estimated total consumption in units. This describes the total industry demand for the

The House Negro and the Field Negro Essay Example for Free

The House Negro and the Field Negro Essay There are two kinds of Negroes in the American society, according to Malcolm X. They are the subservient house Negro† and the subversive â€Å"field negro. † After making a detailed comparison between the two in the body of his speech, he categorically describes himself a â€Å"field negro† (X, Malcolm 1). Malcolm X is what he said he is as a field negro – a defiant black nationalist, with little regard, if at all, in the social institutions founded by white American masters, a representative of the mass of African Americans struggling to unfetter the chain that held the black people to slavery for over four centuries. Malcolm X was a man for his times, a man who witnessed in his youth the racial abuses of America’s white colonial rulers, a philosophical and religious thinker whose bold ideas and expressive rhetoric found acceptance among many African Americans who had long been subjected to racial abuse and debasement. He styled himself to represent the mass of American Africans, suited up in gentlemanly elegance to earn the respect and attention of his audience. Malcolm X delivered his speech in plain language no fancy words, no discombobulated phrases to distract his listeners. He went straight to the point and tackled issues with surgical competence and sharpness. He explained the term â€Å"house slaves† in plain and simple English, in a manner that all his audience could relate to, like the willingness of â€Å"house slaves† to pay three times the price of a house to be able to brag â€Å"I’m the only Negro out here† (Breitman 11). So the crowd roared in mock agreement. In like manner, he said a â€Å"field negro† represented the masses. He said â€Å"when the master got sick, the field Negro prayed that he’d die. † Nothing could be more graphic than that to illustrate a person’s contempt for another. Then, he said â€Å"I am a field Negro† (X, Malcolm 1) to show where he stood on the issue. He was a confident public speaker, gesturing like a true professional, like a brilliant pastor behind his pulpit. He knew his audience and made sure that he delivered the message that they wanted to hear and did it with aplomb as he underscored every sound bite that appealed to them. He was Master X behind the rostrum. His message reverberated across America with the same force and appeal that catapulted Martin Luther King Jr. into American consciousness. However, his message had none of the diplomacy and statesmanship presented by King. Malcolm X’s message was radical, uncompromising, violent, and sweeping – and should be better viewed and understood in the context of the era which bred his kind. He preached tit-for-tat as a principle of self-defense and belittled King’s calls for â€Å"civil disobedience† and â€Å"non-violence. † Malcolm X envisioned an entirely different route in his efforts to liberate the black people from slavery. His idea of freedom and liberation was for the establishment of a black republic within the United States or return of black people to their respective homelands in Africa, ideas that tended to divide rather than unite more African Americans. Moreover, he made more enemies than friends in the process of advancing these ideas in the forum of public opinion. Clearly, his ideas were more of a vindictive reaction to centuries of slavery, discrimination, and persecution in the hands of their American masters rather than a well-thought out plan to correct inequities which many well-meaning white Americans had along realized to be wrong and were willing to rectify. Malcolm’s ideas have more rhetoric than bites, more wishful thinking than real. His allegations of racism were directed to all white Americans, which maybe true but not that quite all encompassing. White American could likewise allege that Malcolm X was a racist for putting all white American together as abusive slave drivers. While some may practice racism, white Americans can claim that not everyone is racist, which is quite true. Malcolm X is a racist himself for his unforgiving tirades against white Americans. Racism is wrong no matter who practices it – black, white, yellow, or brown. As a Muslim convert, he cited the Koran, the Muslim bible, to preach the principle of â€Å"an eye for an eye, a tooth for a tooth† (Breitman 12). He said, â€Å"If someone lays his hand on you, send him to the cemetery† (Breitman 12). While he supported King’s civil rights movement in principle, he distanced himself from actively supporting the movement through King’s numerous sit-ins and other protest actions that reverberated across America and roused leaders from Washington D. C. to take notice and spur them to seriously consider the issues presented. The success of the civil rights movement was correctly attributed to King’s strategy of â€Å"civil disobedience† not sanctioned by X’s Muslim religion. If his plan to fight â€Å"tooth for tooth,† then the turn of events in the United States would have been different, with the black people being probably shot down for terrorism and mayhem. Then, that would have ended the black American’s struggle for liberty and independence. As if Malcolm X’s call to arms and racist statements were not enough, he called for the return of American Africans to their home countries and the establishment of a black republic within the United States which this writer believes could have altered the course of American history. He called for the establishment of a Pan African Republic to consolidate all black Americans in the United States. It was an outrageous proposal, but nevertheless it won support among the many members of the black community, particularly the young. It was primarily his forceful voice and the compelling drama that he managed to inject into his speeches that enthralled audiences. He was not the ambulant speaker that many of today’s so-called TV evangelists practice to appeal to TV viewers, strolling around the stage as they deliver their speeches. He was regal as he stood firm on the podium, cool and calculating, an authoritative figure that spoke in forceful cadence, his hand movements providing the beat from which his voice would follow in different speed, pitches and timbres. He spoke from memory and extemporaneously, reading his lines from the ohs and ahs of his audience, spending more time and adding more lines on issues that drew the most reaction from his audience. He appealed to his audience’s heart, telling them stories from everyday life and from classic books that chronicle their struggles as a people, like Uncle Tom’s Cabin. He described the â€Å"house negro† as Uncle Tom, outfitted in suit just like his master and happy to be in his company. He said there were more Uncle Toms in their midst as the crowd roared in agreement (Breitman 12). . But he assured his audience that there are more â€Å"field Negros† in their midst, all of whom were firm in their belief in freedom and independence for all black Americans. He told them they need to be firm and strong, that it was alright to defend one’s self from force and intimidation. To kill their enemies if and when necessary to uphold one’s identity (Breitman 12). . He said it was not alright to suffer in silence and invoked the Koran, the Muslim bible, as the source of his enlightenment. He appealed even to criminal elements to be prepared for a possible encounter against the whites. He told them to be in the forefront of the struggle and drew the loudest cheers. Malcolm X was the opposite of Dr. Luther King, who espoused peace. If King was a rebel, X was a revolutionary who hated white Americans, no matter who they were. They had only two similarities, or maybe three. They were both blacks, both supported civil rights and liberties, and both were fiery speakers and staunchly independent-minded. Later, they were both to die in assassin’s bullets. The speeches of Malcolm X were fiery from beginning to end – and his speech on the house and field Negros were no exception. At the end of his speech, he once again stoke the fire of what he claimed to be 400 years of slavery and discontent by a call to arms, urging all blacks not just in America but across the globe to rise in arms against white America. His speech was always laden with hate and bigotry, urging everyone to take arms in the guise of self-defense. His humor, while evident and indeed funny, was lost in the mood of his message, comical yet contemptuous. While his premises were sound, it appeared that his conclusion was not. This writer believes any call for violence is unjustified when the other party shows a sincere desire to listen and understand the concerns of the opposite camp. Malcolm X’s insistent calls to arms were valid only when white America refused to talk. When it expressed its desire to settle matters over a negotiating table, then Malcolm X’s revolutionary actuations were no longer valid and, therefore, inconsistent with our nature as rational human beings. Moreover, there was no need to draw a wedge between the home negro and the field negro if they were both willing to listen and understand what the other party has to say. So, what is wrong if the house negro is used by white America to sound out the field negro for a possible peace talk. To sustain peace in the United States, all parties involved in the conflict should discuss the issues in a civil manner, rather than fight over it in the battlefield. It was enough for Malcolm X to explain the distinction between the house Negro and the field Negro, but debasing one over the other was outright uncalled for, uncivil, and a threat to peace. The speech was far from neutral and simply being informative. It was racism seen from other end. It had Malcolm X’s signature all over it for his unequivocal posture over racism, self-hate, and community empowerment taken to an extreme that is too obtrusive for complacency and comfort. This former â€Å"ghetto youth† is a dangerous icon for today’s rebellious youth. Works Cited Answers.Malcolm X, Religious Figure / Civil Rights Figure. 2007. 24 September 2007 Breitman, George. Malcolm X Speaks: Selected Speeches and Statements. 1990. Grove Press. Finkelman, Paul, ed. Malcolm X. MSN Encarta. 2007. 24 September 2007 Ursula Mctaggart, Ursula. The Oratory of Malcolm X. Solidarity National Office, Detroit, MI. 24 September 2007. X, Malcolm. The House Negro and the Field Negro. Speech by Malcolm X 4 February 1965. Iowa lakes Community College. http://www. iowalakes. edu/directories/faculty/burns/informative/Malcolm_X`s_House-Field_Negro_speech. htm/. X, Malcolm. Interview with A. B. Spellman and Malcolm X. Monthly Review. 16 May 1964. 24 September 2007 X, Malcolm. Transcript. The House Negro and the Field Negro. 4 February 1965. http://www. iowalakes. edu/directories/faculty/burns/informative/Malcolm_Xs_House-Field_Negro_speech. htm X, Malcolm. The House Negro and the Field Negro. Perf. Malcolm X. YouTube. 24 September 2007 ;. X, Malcolm. The Undiscovered Malcolm X: Stunning New Info on the Assassination, His Plans to Unite the Civil Rights and Black Nationalist Movements the 3 `Missing` Chapters From His Autobiography. Democracy Now! 21 Feb. 2005. 24 September 2007.

Reactions to Imprisonment Essay Example for Free

Reactions to Imprisonment Essay When an individual is subjected to being incarcerated for a significant amount of their life, that person once released has had a life experience, which impacts them greatly. Whether that impact is prosperous or not depends on the individual. While imprisoned some allow themselves to take advantage of their time by learning form their mistakes, while others utilize their time by becoming more mischievous. A prime example of someone who received a positive impact form being imprisoned is Socrates Fortlow of Walter Mosleys Always Outnumbered, Always Outgunned, this specific individual learned to be zealous, compassionate and resourceful throughout his twenty-seven year sentence in jail. From Socrates release from jail he has displayed an extremely zealous outlook on life. As a man seeking employment, Socrates zealous personality is the key factor in him receiving a job at Bounty Supermarket for boxing and delivering groceries. I been down there evry day for five days, an evry day I go in there I ask em if they got my okay from the head office yet, is how Socrates explained his persistent attempt to his friend Stony Wile. As a lower class, African American, ex-convict, Socrates is not the ideal candidate for employment. One would believe that without his zealous attitude he would not have been able to obtain the job he took such pride in executing. Socrates also made a zealous attempt to modify his violent behavior. For years he gave himself a grade everyday. Anytime he wrote down failure somebody had been hurt by those big rock-breaking hands. Socrates found himself in physical confrontations only when he felt it was necessary. He even attempted to apply physical intimidation to beneficial use. Socrates swore to himself that hed never hurt another person except if he had to for self-preservation. Therefore Socrates zealous attitude served as an aid for him throughout numerous aspects of his life. Compassionate is the descriptive word that comes to mind when contemplating the acts of this convicted murdererSocrates compassion is especially demonstrated when he saves a stray dog and nursed him back to health after an uncaring driver hit the dog. In contrast of what many may think about ex-convicts, this one in particular has a caring heart and reached is out not only to Bruno, the stray canine but also his friend Right Burke. Right Burke was suffering from cancer and his days were limited. Mr. Fortlow did his best to make this suffering mans last days as comfortable and enjoyable as he could. Although not a wealthy man, Socrates used his heart and his mind to initiate his goals. He not only reached his heart out to Right but also to a troubled adolescent named Darryl. He wanted to reach out to the blubbering child and tell him that it was okay Socrates was the only father Darryl had in his life, so Socrates did his best to show Darryl how to be a man. He looked out for Darryls interest the best way he knew how. Although its been said in order for a person to be able to murder they have to have a lack of compassion, Socrates incarceration rehabilitated him into a man full of compassion. Being resourceful is a personality attribute that at person with limited finances and an incarcerated individual will quickly obtain. Socrates showed his resourceful nature by actions such as cooking a whole meal on only a hot plate and restoring round dinette table, with three broken legs, lying in the street into new condition. Mr. Fortlow also tended to himself when he was cut with a broken bottle by cleansing out the wound and sewing up his ripped up coat. Socrates resourcefulness has been a prosperous effect of his imprisonment. This effect enabled Socrates to conserve his funds on things that were not necessities. He took a bag of leftovers home at the end of every week from the store. These were items that a financially stable person would turn their nose up at, but for someone less fortunate such as Socrates they were gourmet foods. One would tend to believe without Socrates resourceful nature, survival wouldve been made much more of a nuisance. A man attempting to survive in a lower class neighborhood needs certain characteristics in order to survive. One would infer that Socrates was able to obtain these attributes through his twenty-seven year imprisonment. Socrates Fortlow was zealous, compassionate and resourceful and without these characteristics he would not have been able to survive.

Concepts Of The Seduced And Repressed Marketing Essay

Concepts Of The Seduced And Repressed Marketing Essay This essay will introduce the concepts of the seduced and repressed and explain what they mean in Baumans theory of consumer society The main body will consider how Baumans concepts: help us better understand how consumption fits into and affects our modern UK consumer society. fail to help us understand (what are their strengths and weaknesses ? what are their limitations as tools ?) feedback from TMA01: make it shorter (~10%) Main Body  (approx 1000 words) Introduce the concepts, explain what they mean Summarise Baumans theory (consumption replaces class in post-industrial consumer society as a means of classifying members of society). Explain what Bauman means by Seduced and Repressed as concepts within his theory. How the concepts help (try using Circuit of Knowledge) Question: How do the concepts help us better understand consumption in our society ? Claim: They enable us to create a clear, simplified description of a consumer society Evidence: Examples of what Bauman describes from UK society: Hetheringtons description of his street as an example of a typical UK street, show how the concepts help us describe contemporary UK consumer society as exemplified by his street, how they simplify/clarify the description. Claim: They offer an accurate (enough) explanation of why things are this way in a consumer society Evidence: Show how the concepts offer an explanation of why people shop as they do, using the description of Hetheringtons area. Jackson reached the same conclusion for retail park shoppers. How the concepts fail       Question: How do the concepts FAIL TO help us better understand consumption in our society ? Claim: Baumans theory is a bit out-of-date, patterns of consumption and opportunities for consuming have changed. Distinguishing by ability to consume or not is less meaningful if everyone can consume satisfactorily. We might need a new set of concepts to partition the new seduced, or a re-definition of Baumans concepts to address this. Evidence: Money is more freely available on easy credit terms/store cards etc. Online (ebay), high-street stores like Primark allow more people to consume successfully at different levels, not just a choice between consuming luxury or nothing at all. Rising affluence (chapter 3 evidence, spend on essentials as a proportion of all expenditure has dropped since 1986), Greater access to a wider range of cheaper goods (e.g. cheap clothes in supermarkets chapter 2).   Quote from V.Brown about how people in the UK have more stuff than ever before Claim: They over-generalise/over-simplify they dont explain lots of consumer types and how they behave. Choose from these examples of consumers who dont fit the concepts depending on wordcount: Evidence:: People who may not consume luxuries to fit in/portray a lifestyle normally, but who use occasional retail therapy as an escape mechanism from a stressful or boring lifestyle. They KNOW theyre being seduced, and indeed choose to be for relief. People who consume to reward themselves for working hard. People in both categories simultaneously e.g. may be heavily seduced whenever they spend on hobbies or interests, but begrudge every penny spent on other non-essentials;  Ã‚  Ã‚      People who consume goods and services aimed at the seduced, but who understand the manipulation and dont care People who choose not to consume in order to make a point (Chapter 1 Hetheringtons oppositional, and Audio CD1, Helen Rimmer (FoE) re. Tescopoly and other protesters) People who would be classified as repressed but are not, even though they have  a good income  (e.g. have high demands on their means) or they prioritise essentials over luxury Conclusion (approx 150 words) What has the essay discussed ? What conclusions have been reached ? NO NEW MATERIAL ! It has examined the concepts from the perspectives of how they help us better understand how consumption fits into and affects our society and where they fail to help us in this understanding It has concluded that the benefits outweigh the shortcomings, but that other concepts and theories are required to give a complete picture of the modern UK consumer society. So they leave a number of significant gaps, thus need to be augmented/extended to give a good understanding. References Add references at the end dont forget the CD reference David Byrne (PI: B0984954, DD131, TMA02 Task 2, Essay of not more than 1250 words) Discuss the role of the concepts of the seduced and the repressed for understanding the place of consumption in contemporary consumer society. Zygmunt Bauman has created an abstract model of the typical modern consumer society, as a way of describing this type of society and explaining why it might be so. He has invented a number of concepts to help with this explanation, and this essay will consider two of these that are closely related what Bauman calls the Seduced and the Repressed. This discussion will initially introduce these concepts and explain what they mean in Baumans theory. It will then explore their usefulness by considering each from the contrasting perspectives of how they help us better understand where consumption fits into our modern UK consumer society, and conversely ways in which they might fail to help our understanding. As noted by Kevin Hetherington (2009, p25), Bauman suggests that post-industrial capitalist societies are based on consumption, which he believes is a key characteristic of such societies. In a similar fashion to the class-based divisions in industrial society that group people by their positions in relation to the means of production, he proposes that societal divisions within consumer society are based on peoples ability to consume material goods, services and experiences, and offers the concepts of the Seduced and the Repressed to describe those groupings. The Seduced in Baumans model are those able to acquire the material goods that are valued as status symbols by their peers, and to live lifestyles aspired to by the group. As successful consumers, they are valued as members of society with a positive identity. In contrast, the constituents of the Repressed are those who are unable to access this way of life for some reason, for example because they do not have the disposable inc ome to spend on non-essentials, or cannot access the sites of consumption such as retail parks and high streets due to factors such as physical disability, age or lack of transport. These are seen as negatively-valued members of the consumer society, by the seduced and by those with something to sell. Baumans concepts can be used to describe and explain the different patterns of consumer activity in contemporary UK society. They distil all the subtly different attitudes to consumption held by the individuals in society down to just two consumer types, giving a simplified model that is much easier to understand than one incorporating all the individuals means and circumstances. Consider Hetheringtons account (2009, p13) of the businesses in his local area, a typical example of todays UK urban landscape that includes small local shops, bars and restaurants, and out-of-town supermarkets and retail parks. This society can easily be described using Baumans concepts, where the Seduced are likely to be those people Hetherington identifies as the night-time clientele of the bars and restaurants, and those who drive to the large supermarkets and retail park to shop, while the Repressed could include those such as the latest group of migrants to arrive that Hetherington mentions. Baumans co ncepts also offer a simple theoretical way to explain why those who shop in each of the different outlets in the area do so. They suggest that the shoppers in the local retail park are the Seduced, who shop there because they are buying into a lifestyle that emphasises acquisition of goods available in that environment, who have access to it by virtue of being car owners, and who can afford to shop there because they have sufficient disposable income. Those with sufficient disposable income to enjoy the bars and restaurants in the vicinity would also fit this category. In contrast, those local residents forced to settle for the limited range of goods on offer in the somewhat run-down local convenience stores because they cant afford to shop in the large out-of-town stores, or who do not have the appropriate means of transport to shop there, fit into the category of the Repressed. This explanation of current UK society offered by Baumans concepts is supported by practical studies suc h as Peter Jacksons survey of retail park shoppers (1990, cited in Hetherington, 2009, p45). However since Bauman first presented his concepts in 1988, new opportunities for consuming that they do not accommodate have emerged in the UK. Vivienne Brown (2009, p111) presents evidence from the ONS of rising affluence here over the last fifty years, with the most significant rises in disposable income and in real earnings occurring in the mid-eighties and early nineties, trends accompanied by increased access to credit facilities through loan companies, store cards etc. Giant multinational retailers such as Tesco and Primark, with their global supply chains and huge buying power have brought an ever-increasing range of cheaper goods to the UK market, and online stores and auction sites facilitate high volumes of trade in cheaper goods. This combination of increased access to money and wider range of options means that a growing proportion of people are able to access a level of consumption that satisfies them instead of just being able to either consume or not. As Brown observes : People in the UK have more clothing and shoes than ever before, eat a wider range of food than ever before, and increasingly their homes are fitted with appliances and facilities that would have been undreamed of or classed in the luxury bracket in the past (2009, p108). Baumans concepts distinguish people by whether they can consume or not, and are most effective when these distinctions are clear. When a majority of people are consuming satisfactorily, albeit at different levels, the differences between them as consumers narrow and the concepts may really only be useful for distinguishing between extremes. Additionally, without a baseline for comparison the concepts are hard to apply consistently: those considered Seduced from one perspective might equally be considered Repressed by those even better off. These gaps suggest that alternative concepts are needed to partition the contemporary Seduced in order to satisfactorily explain our society. While Baumans concepts simplify and clarify, they over-generalise and over-simplify. Many people in the UK today either dont fit neatly into the categories of the Seduced and Repressed, or move easily between these groups. Examples include those who do not normally follow a consumption-centred lifestyle but who use occasional shopping (retail therapy) to escape from stress or boredom, or as a personal treat or reward. They know they are being seduced, and indeed choose to be for their temporary specific purposes. Similarly, the concepts do not explain those that choose to not consume in order to make a point, who Hetherington (2009, p47) suggests might be termed the oppositional, such as those who select what they buy on the basis of environmental friendliness, trade fairness or other ethical grounds. Helen Rimmer (DD131, CD1) describes communities in a number of UK locations who have rejected new opportunities to consume by actively opposing the introduction of big supermarkets in t heir area because they object to the local economy being disrupted. The people in these examples are not  seduced, but neither are they repressed: their conscious choices of where and how much they consume compared to others do not impact on their status in society or on how others value them.  This again suggests that Baumans concepts may need re-definition to have more meaning in the context of our modern society. Having evaluated the strengths and the limitations of Baumans Seduced and Repressed concepts as tools in advancing our understanding of the role of consumption in contemporary post-industrial UK society, it seems that they offer a useful way of classifying many of the members of that society, and often help to explain their patterns of consumption. However this essay has presented a number of examples where the concepts fail to offer a satisfactory explanation because they are too generalised and/or simplified. The evidence that Baumans concepts leave important gaps in our understanding therefore suggests that while they are most useful in giving a big picture view of the role that consumption plays in modern UK consumer society, additional concepts and theories are required if we wish to understand the detail. (1331 words)

Franz Kafkas The Metamorphosis and James Baldwins Sonnys Blues Essa

There are many factors that lead to the development of an individual’s identity. Franz Kafka’s â€Å"The Metamorphosis† illustrates an extreme change in Gregor Samsa’s external identity and the overall outward effect it has on the development of his family. While James Baldwin’s â€Å"Sonny’s Blues† illustrates a young man struggling to find his identity while being pushed around by what society and his family wants him to be. Both of these characters exhibit an underlying struggle of alienation but both also demonstrate a craving for belongingness. This conflict of trying to belong to something as well as satisfying the needs of society, has directly impacted their own individuality and the lives of the people around them. Gregor Samsa, a hard working salesman providing for his family in need, has sacrifice his own freedom for the sake of the survival of his family. As a provider, his family is expecting him to work, be successful, and bring home the wealth. Although Gregor doesn’t enjoy his tedious job in the slightest, he still agrees to do it. This is more influenced by his father’s debt rather than his own morals. â€Å"If it weren’t for my parents, I would have quit long ago, I would have gone to the boss and told him off† (Kafka 2). This shows that he is a frustrated individual. Gregor is someone who would likely hold in his own personal feelings to preserve the family name. A night of nightmares later, Gregor awakes to see his many little legs flailing about. He isn’t initially shocked by this horrid transformation and however terrible it looks to him, his primary focus is how is he going to get to work? In spite of everything, he is still in the mindset of w orking no matter what the cost. After all, he doesn’t want to lose the tr... ...development of your identity. Gregor, the family man, tried as hard as he can to be there for his family. His family is everything he has got and this is his identity. While Sonny, the trouble kid turned musician, abandoned his family’s suggestions and went his own way by keeping true to himself and being dedicative to a specific goal. Both of these characters are polar opposites in a sense that one follows his family and the other does not. But, both characters were forced into difficult situations and both have experienced some sort of sacrifice. Works Cited Mendoza, Ramon G. The Human Vermin: Kafka's Metaphor for Extreme Alienation. N.p.: Salem Press, n.d. Literary Reference Database. Web. 23 Mar. 2014. Murray, Donald C. James Baldwin's 'Sonny's Blues': Complicated and Simple. N.p.: Newberry College, n.d. Literary Reference Database. Web. 23 Mar. 2014.

Free Essays - Struggle for Self-Realization inTheir Eyes Were Watching God :: Their Eyes Were Watching God Essays

Struggle for Self-Realization in Their Eyes Were Watching God  Ã‚   Zora Neale Hurston, the author of Their Eyes Were Watching God uses Janie’s experiences to show her struggle for self-realization.   Hurston’s life is similar to Janie’s in how they are searching for love and self-realization.   During Hurston’s childhood (1890’s), her father gave much attention to her sister, and she was jealous of her; Janie also felt â€Å"unloved† by Nanny, her grandmother.   When Hurston was young, her family moved to Eatonville, Florida, where her dad became the mayor.   Her experience parallels Janie’s life, when she moved to Eatonville with Jody, her second husband.   Jody is much like Hurston’s father John that he is unaffectionate towards Janie, and gives her no freedom.   Hurston’s mother Lucy had encouraged her to continue reading and writing, despite her husband’s wishes.   When Zora was five years old (1896), the Supreme Court ruled that Separate but Equal was constituti onal, and seventy-seven lynchings took place; which disclosed that she would have to work extra hard in order to earn recognition as a writer.   At age eight, she announced that she wanted to be a poet; her mother was proud of her, but her father loathed her even more because of it.   In the novel Their Eyes Were Watching God, Hurston shows Janie’s struggle for self-realization through love by all of Janie’s conquests.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From her search of love from:   the pear tree, Nanny, Logan, Jody, and Tea Cake, Janie finds herself.   The symbol of the pear tree relates to Janie’s coming of age, and makes Janie want to find marriage and to see the world.   Nanny was dissolving this image by making her marry Logan Killicks.   Janie was expecting to find love through her marriage with Logan, but instead discovered that marriage does not make love when Logan tries to force her to work.   Janie meets Jody one day on Logan’s farm, and she believes that he will show her the world, and love, so she marries him, and leaves Logan.   She soon discovers that all he wants to be is a big voice, and has only married her for his image.   After Jody dies, Janie meets Tea Cake at her store; and, although he does not have a lot of money, she truly believes that he loves her, and will fulfill her life-long search for happiness.   Tea Cake ends up being her true love, and she is happy with him, no matter where they are, or how rich they are.

Should the 22nd Admendment be Repealed Essay -- essays research papers

In the political world today there are so many different opinions about several different topics. The topics that I will address to you will be, should the 22nd Amendment be repealed and also should the foreign born be allowed to run for president. In both topics you may have your pros and cons, but I am strongly against the both of them because I feel that the Constitution should not be taken advantage of. Government should not be allowed to manipulate the Constitution to suit his or her needs. While making adjustments to the Constitution to allow different things to take place for convenience doesn’t leave any form respect of the Constitution. There should be a line drawn to keep this from happening for years to come on these issues and others as well. Some will like for the 22nd amendment to repealed to keep who they like in office, but my feeling towards this is give other the opportunity to make our world a better place. There are more than enough qualified people to mak e a difference for our country no need to stick to one person who eventually will get tired of it anyway. In addition, with the foreign born, this issue came to play all over Schwarzenegger getting backed up by Congress and other governors in California to try to make necessary changes to the Constitution (CNN News, 2004). According to the US Term Limits, the 22nd amendment states, No person shall be elected to the office of the President more than twice, and no person who has held the office of Preside...

JetBlue Management Case Study Essay

JetBlue: Managing the Future In the airline industry, few players have managed to build a unique brand identity and achieve brand differentiation. JetBlue, however, has done so by taking up the niche position of a low-cost provider that also offers a top-notch experience that legacy airlines don’t deliver. JetBlue will maximize opportunity by maintaining its theory of the business and incorporating innovation as a core value through entrepreneurial management of resources resulting in new strategy. David Neeleman’s vision is to create a new kind of airline; one that would leverage technology for safety, efficiency and a commitment to their customers. Neeleman was convinced that his commitment to innovation in management, policies, and technology would keep the planes full and moving. JetBlue’s goal is to give customers exactly what they want in the form of an innovative product delivered by friendly crew members that believe in high quality service. Neeleman states in Innovator’s DNA that his strengths, â€Å"is an ability to look at a process or a practice that has been in place for a long time and ask myself, ‘Why don’t they do it this other way?’ And some times I find myself thinking the answer is so obvious that I wonder, ‘Why has no one else ever thought of this before?’† (Dyer, Gregersen, Christensen 76). Neeleman is convinced that commitment to innovation regarding management, policies, and technology would keep airplanes full and moving. It is the theory of the business to provide high-class, convenient, and efficient service to their customers and an enjoyable, productive environment for JetBlue’s employees. Neeleman’s innovative personality as CEO has enabled JetBlue to create brilliant ideas such as the e-ticket system that provides consumers with incentives to reserve and purchase tickets from the company’s website. JetBlue knows that changes through out the industry occur continuously due to competitive imitation from other companies and through technological advances. Collis and Montgomery mention that â€Å"history is replete with examples of how technology has ruined companies and corporate strategies by substituting alternative resources for those on which a sustainable corporate advantage had been built.† (Collis, Montgomery 237). Neelman learned from the Southwest airline model but knew in himself that he could improve the  process. He understood that it was not just enough to just charge low priced fares since competitors could easily match on price. David Neeleman challenges the status quo in the experience of air travel and demonstrates his passion as an innovator by observing customer behavior, products/services, technologies and other air travel corporations. Neeleman spent a lot of time and energy discovering and testing ideas through a diverse network of individuals who were able to do the job well, while at the same time experimenting with fresh ideas. As stated in Innovator’s DNA, â€Å"interviews and observations revealed that innovative companies build the code for innovation right into the organizations’ people, process and guiding philosophies.† (Dyer, Gregersen and Christensen 170). JetBlue’s strategy is to combine common sense with innovation and technology to â€Å"bring humanity back to air travel† ***cite*** through incorporating innovation and creativity into their core values. JetBlue adopts a route structure that is a hybrid between the â€Å"hub-and spoke† system used by most legacy carriers, and the â€Å"point-to-point† systems used by many discount airlines. JetBlue has utilized Drucker’s theory of fustest with the mostest with a unique business model and by becoming the first â€Å"paperless† airline, substituting computer and information technology for everything from flight planning to aircraft maintenance to the sole use of e-tickets. Drucker explains, †the last of these innovative strategies deliver what is ‘value’ to the customer rather than what is ‘product’ to manufacturer. It is actually only one step beyond the strategy of accepting the customer’s reality as part of the product and part of what the customer buys and pays for.† (Drucker 395). David Neeleman believes JetBlue should focus on stimulating demand in under-served markets with low fares because he understood that his company is in the service industry, which is only enabled by the highly productive use of employees, aircrafts and strategic competitive pricing. By doing this JetBlue will improve the passenger experience with technology and would use technology to increase employee and aircraft productivity beyond those achieved by competitors. The theory and technology already have been tested and proven to be a competitive advantage as David Neeleman’s first airlines, Morris Air, became a pioneer i n ticketless travel in 1993 and was acquired by low-fare leaders at the time Southwest Airlines for $129 million. ***(unsure if this last part of the sentence regarding $129 million is necessary) **** To keep this competitive advantage, JetBlue has planned for the long term by buying out LiveTV in 2002 for $ 41 million from the company that supplied JetBlue with the cable television capabilities. This is why JetBlue chose the Airbus A320 because it was larger, more reliable and fuel-efficient than most aircrafts. By operating just one model of aircraft at the time, JetBlue was allowed to increase cost savings by simplifying maintenance issues, reducing spare-parts-inventory requirements, lowering training costs and increasing scheduling efficiency. Utilizing the Airbus as a sole aircraft type, JetBlue was able to standardize its training and service processes around the aircraft and also gain flexibility in scheduling and capacity management. For example, at JetBlue each pilot was provided with a laptop computer, which possessed all the flight plans that allow JetBlue pilots to perform pre-flight check themselves more efficiently. JetBlue began passenger flights in 2000, soon after becoming profitable the following year with a net income of $39 million and was profitable for the next three years until 2005. When the company reported a $20 million loss mainly due to the 52% increase in fuel price from the previous year, it resulted in $167 million in increased operational cost. Through proper management, JetBlue initiated a â€Å"Return to Profitability† program that involved improving capacity management, revenue optimization and cost reductions. While suffering a loss in the first quarter of 2006, the company was profitable for the remainder of the year, reporting a full-year loss of just $1 million and carried that success all the way into 2009 where the company reported $58 million in net income despite a $76 million loss the year before. All that did was reaffirm JetBlue’s confidence in committing itself in the â€Å"JetBlue Experience.† Managers are agents of transformation who rely on knowledge for the humanities, social sciences, and technology to perform his or her task of managing people to be capable of joint performance through common goals, values, and the right structure with proper training and development. By linking human resource practices to the company’s values and behaviors, JetBlue was able to ensure that it’s employees were productive, safe and customer-oriented. Aircraft utilization is also achieved through quick efficient turnarounds at the gate averaging 35 minutes, while utilizing its aircrafts more efficiently than any other airline by keeping each plane in the air for an average of 13 hours a day  and keeping the fleet productive by operating red-eye flights. This practice allows JetBlue to keep costs low by spreading its fixed cost over a great number of flights and available-seat-miles. Sustaining low operating costs enabled JetBlue to offer low rate fares to its customers, a quality that JetBlue prides itself in. JetBlue will be able to accomplish the goal of adding simplicity, technology, design, entertainment, and friendly people through its utilization of their top management team’s experience, (Dave Garger, John Owens and Ann Rhoades) who have all worked with competitive companies during its rapid growth years. The experience of top managers allowed management to take qualities from other airlines and apply those lessons in building a better JetBlue. By taking the five core values as a guide ***(what are the five core values)****, JetBlue will make sure that the right people with integrity are hired. JetBlue strives for simplicity in their computer technology, but also pay attention to cultural fit because it plays into the company’s theory of the business, that happy employees are a great source for recruiting their friends from competing airlines. JetBlue understands the importance of giving their consumers what they want and are able to continually adapt to the ever changing needs of their customers. JetBlue knows that by focusing on point-to point service to large metropolitan areas, it will be able to attract JetBlue’s target market that are, â€Å"fare-conscious travelers who might otherwise have used alternate forms of transportation or would not have traveled at all.† However, the company recognizes that high-quality service differentiates themselves from their competitors and that was the key to brin ging their customers back. However, JetBlue is increasingly courting a higher class of passengers who have the resources to pay a higher price for a business or first-class ticket, but appreciate a lower fare without sacrificing high-class customer service, especially when corporations are looking to reduce business travel due to tough economic conditions. Neeleman noted that one of the interesting things about the airline industry is that virtually all numbers about operations are in the public domain that allows JetBlue to research the demand for air travel in different market and at different prices. JetBlue uses their own online customer survey so they can respond rapidly to customer feedback. JetBlue needs to maintain innovation by continuing its strategy of using new airplanes, offering great personal service, creating a state of the art  revenue management system and single class service with competitive prices lower than the competition. JetBlue has a clear feeling of honesty, care and concern for customer satisfaction, not just corporate lip service to †service†. There will always be customer dissatisfaction, despite the company’s best efforts, but one the greatest differences between JetBlue and other airlines was the former’s proactive approach to correcting any wrongs that happened on flights. By centralizing the transfer of passengers during long journeys across the country, such structures allowed passenger to travel between numerous destinations without changing airlines. Despite the advantage of a hub-and-spoke model, this kind of centralization proved challenging if weather, maintenance problems or air traffic delays interfere with schedules. There was a demand after 2001 for smaller regional routes expanded as many airlines cut longer routes as a way to reduce costs. As JetBlue continued to adapt its product to meet the changing demands of it consumers, it decided to change its policy of a one model standard by adding the Embraer’s E190 to test and efficiently serve the potential medium sized market by offerings passengers a more comfortable flight than typical regional jets. In 2003 JetBlue demonstrated their ability to adapt their product by playing a significant role in designing the interior of the E190 to improve passenger’s comfort and increasing the range of choices available to JetBlue passengers by feeding customer to connecting A320 flights at focused cities. The synergy between the E190 and A320 enabled the A320 to feed int o E190 flights as well, resulting in higher loads and improved economics for JetBlue. JetBlue recorded a net income of $103.9 million and the company achieved a record stock price at $30 per share in 2003. Transfers at focus cities (New York/JFK, Boston, Orlando, Fort Lauderdale and Long Beach) would improve the utilization of existing airport facilities, increase productivity and reduce downtime for airport crewmembers. The diversification of aircrafts causes changes in pilot compensation, which leads to a lot of unhappy/ highly influential employees who are looking for higher pay. Steven Predmore, Vice President and Chief Safety Officer, notes that once the innovation of using non-skid flooring on the cargo bins of the E190 were used, it became a safety feature preventing baggage handlers from slipping on the floor. The issue was that loading procedures established with the A320 was to slide bags along the floor of  the bins, which resulted in increased loading time and the chances of an employee harming themselves with back sprains. In addition, the E190 also required changes in behavior and expectation for JetBlue’s existing customer. For example, overhead storage bins on the E190 were smaller than the A320, causing many passengers to be surprised and disappointed when asked to check their luggage at the gate. JetBlue is being asked to do too much in for a short period of time and the company’s human or technological resources are being stretched out too much, causing internal inconsistency that transform into bigger, external issues with the company’s strategy. The company now has to tell their customers to do two different things; which at the time they did not have the internal/communication infrastructure nor have the correct operations procedures in place to actually execute the complexity of the operations being run. Drucker states, â€Å"Innovative efforts that take the existing business out of its own field are rarely successful. Innovation had better not be â€Å"diversification†. â€Å"Whatever the benefits of diversification, it does not mix with entrepreneurship and innovation† (Drucker 363). An existing business innovates where it has expertise, knowledge of the market or knowledge of technology. Anything new will predictively be met with trouble and therefore, one must build entrepreneurial management to match that business. In JetBlue’s case, they were growing too quickly for them to manage as demonstrated on the February 12, 2007 ice storm (Valentine’s Day Massacre) when JetBlue eventually cancell ed 1,195 flights over a six day period due to the company’s cancellation policy, costing the company roughly $41 million. JetBlue’s development is based off the understanding of the conditions leading to the problems of February 2007 incident and taking initiatives. This was done through the IROP Integrity program that not only change the way JetBlue addresses disruptive events/ irregular operation (IROPs), but establishing a model for large-scale change in the company and installing confidence among employees that can work together to solve the most challenging problems. The IROP Integrity project was not intended to provide a static, permanent solution to the problem of cancellation, communication, recovery from disruptions within the industry. However, the aviation industry was constantly changing and the way Jetblue deals with IROPs would also need to evolve. The standardization of the cancellation desk effectively addressed  many of the problems posed by IROPs such as communication overload, prompt notification of crews, and dedicated focus on process. Crewmembers had previously believed that technology limitations restricted them from efficiently dealing with IROPs. The company’s ability to adapt is what saved itself after inciden ces like in 2007 as JetBlue hired â€Å"the right person,† Russell Chew, in 2008 who brought in experienced managers from other airlines, particularly those with an expertise in operations. The company began to change its focus from reacting to problems and overcoming them by heroic efforts, preparing for disruptions and focusing on pre-event rather than post-event. JetBlue displays care for their customers as they have issued a Bill of Rights in 2010, promising to compensate customers for inconveniences within the company’s control. Diversification itself rarely works because it has to adopt policies that create, throughout the entire organization, the desire to innovate and the habits of entrepreneurship and innovation. Through the IROP Integrity project, we now look at ways crew services could improve their processes, even with technology limitations. In fact 90% of IRO’s Integrity projects involved no technology improvements but processes, policies or training, all at relatively low cost. Many other small changes, such as adding groups to e-mail distribution, had been immediately implemented, but still other improvements have occurred simply as the res ult of people from different parts of the organization getting to know each other and understanding their responsibilities. The IROP Integrity model has become a JetBlue model for any large-scale change by bringing front-line crewmembers into the process of designing operation change and this is how JetBlue creates synergy. By building cross-departmental relationships through cross-functional/cross-level working teams and also building internal capabilities for project management and process improvement with (LEAN tools) to identifying sources of waste and inefficiency. The problems require more study, such as evaluation technology, working with other parts of the company, or analyzing what other companies do. By providing crew members and crew leaders the guidance, tools and opportunity to â€Å"learn by doing,† it created a collaborative, supportive, and corporate sponsored program. The changes came in many forms in technology, communication, and process flow; some involve the physical layout of critical facilities such as the System Operation Center (SOC). The  goal is to expand the â€Å"wisdom of crowds† philosophy, and tap all crewmember’s experiences to find solutions to the inconvenient problems as seen in 2010 when the company installed a new reservation system, a major cross-function change that it accomplished using some of the tools it had mastered during IROP Integrity. Companies tend to overestimate the value of very general resources in creating a competitive advantage in a new market. In JetBlue’s case t here is too much expansion within the company that led to problems in human resources. As Drucker states, â€Å"by and large, big companies have been successful as entrepreneurs only if they use their own people to build the venture. They have been successful only when they use people whom thy understand an who understand them, people whom they trust and who in turn know how to get tings done in the existing business; people, in other words, with whom one can work as partners.† (Drucker 363). JetBlue has experience most of its success through the understanding the importance of well trained employees that fit with the company’s core values of safety, caring, integrity, fun, and passion. Unlike mission statements that could be seen as hot air, values represents the bedrock for the development of human resource policies, practices and management style. JetBlue has talent in leveraging human resources by demonstrating quality care for their customers from one end to another and keeping the company union free. A great deal of this is accomplished through the company establishing its five core values that represent the characteristics of the company: Safety, Caring, Integrity, Fun, and Passion. JetBlue needs to continue to establish itself as a value-based company that is built on the principle to be extraordinary on the outside, as well as extraordinary on the inside. Hiring the best people and treating them exactly the way Jetblue expects their customers to be treated is essential to this goal of synergy throughout the whole company with fair compensation, benefits programs, accurate two-way communication, exquisite training, opportunities for career growth and a safe, enjoyable environment. JetBlue understands that above all, an airline is a bewildering array of teams, systems, and complex logistics. By coming together across work groups, JetBlue crewmembers discover efficiencies, learn from each other, and develop a corporate culture of team cooperation and team support. By customizing pay employment benefits packages, JetBlue creates incentives for employees to perform well  in the long run by working happy and efficiently or as Rhoades would say, â€Å"people donâ €™t complain when they have choices.† In Corporate Strategy, Collis and Montgomery state, â€Å"Inefficiencies arise inside the corporate hierarchy because individuals do not receive all the profit they generate. They therefore, do not have the incentive to maximize corporate profits, but rather to maximize their own welfare. As a result, levels of ability, effort and investment may be lower inside the corporation than in sole proprietorships.† (Collis, Montgomery 121). JetBlue utilizes the strategy of symbolic actions to maintain internal consistency by leading by example. The symbolic actions have little impact, but sends a visible and powerful messages to the employees of the organization that a change is necessary in order to commit similar mistakes like outgrowing its operation infrastructure to a point that it became unmanageable with very simplistic operating systems in place. As for the future, JetBlue remains one of the most responsive companies on Twitter and Facebook. Some might say they need to be, given the amount of confusion and concern their customers face on a daily basis. The reality is that air travel is unavoidably subject to delays, malfunctions and errors. So why would a company step into the fight, knowing it going to face a bit of a firestorm? Since companies like JetBlue earn a tremendous amount of customer satisfaction for being to step up and solve issues, they are able to help customers become more open and responsive to their marketing efforts. By leveraging social media to contain cost and differentiation, and leveraging an integrated customer service system to build a target marketing program that tailors messages to customer, it enables JetBlue to increase their effectiveness. JetBlue will also start targeting business travelers because JetBlue is in a unique situation given the current economic times. As a discount provider, who also focuses on customer service, JetBlue will be able to appeal to cost-sensitive business people that need to cut travel costs but don’t want to sacrifice comfort, convenience, and modernity. JetBlue should investigate opportunities to increase corporate travel partnerships because as Drucker states, â€Å"as the corporation moves toward a confederation or a syndicate, it will increasingly need a top management that is separate, powerful, and accountable. This top management’s responsibilities will cover the entire organization’s direction, planning, strategy, values and principles; it’s  structure, its relationship, its research, design and innovation. Top management will have to take charge of the management of the two resources common to all units of the organization: key people and money.† (Drucker 58). It is vital that JetBlue maintain balance in the three dimensions of a corporation as an economic and socially responsible organization. Work Cited Kazemi, Colleen. â€Å"Can Marketers Do More With Social Media?† Yahoo! News. Yahoo!, 30 Aug. 0000. Web. 08 May 2013. Responsys. â€Å"Responsys Partners With JetBlue to Take Its Customer Experience to New Heights.† Yahoo! News. Yahoo!, 13 Jan. 0000. Web. 08 May 2013. Drucker, Peter Ferdinand, and Joseph A. Maciariello. Management. New York, NY: Collins, 2008. Print. Collis, David J., and Cynthia A. Montgomery. Corporate Strategy: A Resource-based Approach. 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