Marketing

Marketing is the process of planning and kill the conception, pricing, promotion and distribution of ideas, goods and keep in line to create exchange that fulfill individual and organisational objectives. Purpose of tradeing: Bring the purchaser to the trafficker Satisfy live customer lacks It is a receipts generating activity of the crease Types of foodstuff places: Resource foodstuff - primary take market places Industrial market - stemmaes that purchase proceedss to use in their production Intermediate markets - wholesalers and retailers Consumer markets - individuals who plan to use or consume the products that they buy. Mass market - the seller potty-produces, fix distributes, and mass promotes unmatched product to all buyers. Niche markets - is created when the mass market is finely divided up into smaller markets consisting of buyers who have specialized needs or lifestyles. Approaches to merchandising The production approach Emphasis on producing goods Demand is greater because supply The sales approach Emphasis on sell goods Demand is less strong The merchandise approach Emphasis on marketing the product Supply is greater thence demand Customer orientation occurs when a business bases its marketing decisions on its customers wants. Elements of a marketing plan Performing a Situational analysis Establishing market Objectives Identifying Tar last market Developing marketing Strategies Implementing, Monitoring and controlling the marketing plan.

SOTSIM Situational Analysis SWOT analysis Determine what the businesses strengths and weaknesses are, along with possible opportunities and threats. Product flavour Cycle Determine what stage the products are in, introduction, growth, maturity, decay or regrowth. Marketing Objectives Increasing market share Expanding product upchuck Product sashay - total range of products Product mix width - impression of different product Product mix foresight - number of similar products Broadening the geographical representation Expanding sales through export markets Target markets A set market is a group of customers with similar characteristics who currently... If you want to get a unspoilt essay, order it on our website: Ordercustompaper.com

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