Marketing Analysis: The Garden Grill Includes Consumer Analysis, SWOT Analysis, Break-Even for a new business using real data.

Part I - CONSUMER psychoanalysis §Needs: -Convenience -Taste -Quality -Affordability -Feel good close what they ar eating -Friendly, fun, casual, relaxed atmosphere §Demographics: -Age: cardinal to fifty-five -Income: project from less than $15,000 to over $60,000 -Occupation: Range from full- sequence students on the job(p) parttime jobs to business professionals. -Ethnicity: Caucasian Non-Hispanic - 26% Hispanic - 48% African American - 18% Other - 6% -Location of Residents: College students not backup at situation, students who take courses at night, people who work tenacious hours, and families interested in powerful eating choices §Psychographics: -Health conscious -Limited time for lunch and dinner §Consumer Behavior: -Eat meals outside their home some(prenominal) times a week -Live active lifestyles -People who are ancestry to maintain a more balanced diet § affair level: -Limited Involvement -Prefer a healthy alternative to closely food Part II - h it the books ANALYSIS §Strengths: -Low start-up constitute with high potential revenues. -Commitment to quality customer do with a comfortable, fun, and friendly atmosphere. -Experienced management and staff. -Offering variety of options for lunch and dinner. §Weaknesses: -Target commercialize centers nigh Miami-Dade area, which limitations potential customer base. -Limited resources whitethorn restrict product opportunities, much(prenominal) as advertising and name recognition, when compared to giant competitors. -The humankind of different note-quality, lower-price solid food competitors such as Burger mogul and McDonalds may limit growth.

-Lacks natio! nal awareness and distribution. §Opportunities: -Convenience is important to todays consumer out-of-pocket to fast paced lifestyle. -Market lacks a variety of healthy food options for todays health-conscious consumer. -New market, some competitors. -Consumers are willing to spend more for purify quality, better appreciation healthy food. §Threats: -Competition from existing restaurants. -Slightly higher prices may limit approach path to mass markets. -Existence of other easily accessible lower priced fast food competitors may limit growth. Part III: BREAK-EVEN ANALYSIS Electricity$350.00 Food$2,000.00 Rent$1,600.00 Equipment (3 yr... If you motive to get a full essay, order it on our website: OrderCustomPaper.com

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