Use of Alliteration, Assonance, and Cacophony

Candice Scheffing, a student a New Mexico Tech, not to long ago sent an email to the Clark112-list on the subject of gender. She had analyzed an essay by James Q. Wilson called â€Å"Gender† for his use of rhetorical strategies. Many rhetorical strategies can be seen in the email. The rhetorical strategies that can be found are alliteration, assonance, and cacophony. The major rhetorical strategy that Scheffing used was alliteration. The use of alliteration by Scheffing serves to be quite effective in email because it allows her to point out the use of rhetorical strategies by Wilson in his essay.An example of alliteration used by Scheffing is, â€Å"A number of examples are obvious through the first few paragraphs of the essay† (1). The alliteration can be seen in the words â€Å"first† and â€Å"few. † Another sample of alliteration in Scheffing’s work can be seen in this sentence, â€Å"This reference to nature as having human characteristics is a personification† (1). The use of alliteration in this sentence can be seen in the beginning sounds of â€Å"having† and â€Å"human† that are in a series.A final example of alliteration in Scheffing’s email is, â€Å"This statement seems most disturbing to anyone who would read it because it either doesn’t make sense, or is believed to be completely wrong† (1). The alliteration can be noticed in the series of words; â€Å"statement,† â€Å"seems,† â€Å"who,† and â€Å"would. † The use of alliteration by Scheffing serves as probably her most useful use of rhetorical strategies. Another rhetorical strategy used by Candice is assonance. Assonance does not serve as a major source of rhetorical strategies, but it still is present in her email.The use of assonance keeps the readers attention somewhat because the email begins to sound like a rhyme as it is read. The first example of assonance in Scheffing’s ema il is, â€Å"It becomes interesting that ‘nature’ can ‘play tricks’ on humankind† (1). The use of assonance can be seen in the same sounds of â€Å"nature,† â€Å"play,† â€Å"can,† and â€Å"humankind. † A second example of assonance in the email is, â€Å"Two contrasting words, ‘essential’ and ‘useless’ are in the same sentence referring to the same group of people: males† (Scheffing, 1).The assonance is evident in these sounds of â€Å"same† and â€Å"males. † The third example of assonance I have seen in Scheffing’s email is, â€Å"These three forms of rhetoric, personification, antithesis and logos are each very important keys to the effectiveness of Wilson’s essay† (1). The use of the words â€Å"these,† â€Å"three,† â€Å"rhetoric,† â€Å"forms,† and â€Å"important† serve as examples of assonance in the email. Th e final rhetorical strategy employed by Scheffing is cacophony. Candice Scheffing uses another rhetorical strategy, cacophony, to harshly get her point across in her email.According to the website created by Ross Scaife, â€Å"A Glossary of Rhetorical Terms with Examples,† the meaning of â€Å"Cacophony: [is] harsh joining of sounds† (1). An example of Scheffing’s use of cacophony is, â€Å"It strikes more interest in the reader because they want to discover what Wilson is talking about when he says that males are both ‘essential’ and ‘useless’† (1). Another illustration of cacophony can be seen in this sentence, â€Å"It let’s the reader know that he has done his homework on the subject and is prepared to defend his side of the argument† (1).As shown in the previous example, Scheffing uses harsh sounds such as â€Å"s,† â€Å"d,† â€Å"e,† and â€Å"t† as a way to keep the readers attent ion. Candice Scheffing uses the rhetorical strategies of alliteration, assonance, and cacophony to illustrate her point in her email. The point that Scheffing is trying to prove is that Wilson used rhetorical strategies such as personification, antithesis, and logos in his essay. The use of rhetorical strategies in Scheffing’s email allows her to keep the reader interested in the subject and realize through examples what the subject of her email is all about.

Survey Questionnaire Sample

Employability of BSA Graduates of Saint Mary’s College of Catbalogan for the School Year 2009-2010, 2010-2011, and 2011-2012 (A Tracer Study) Survey Questionnaire I. PROFILE 1. Name of Respondents: _______________________________________________ 2. Age: ______________ Sex: __________ Civil Status: ______________________ 3. Address: __________________________________________________________ 4. Year Graduated: _____________________ II. INTERVIEW PROPER 1.Are you employed? ___YES ___NO 2. How many months/ years are you in service? ____________ 3. What is the nature of your work (position) at the present? ________________ 4. What is your status of employment? ____ Regular ____ Casual ____ Contractual Others: _________________ 5. Does your work apply to your course? ____ YES ____ NO 6. Do you enjoy your work status/ position? ____ YES ____ NO 7. Place of work? ___ Catbalogan ____ Tacloban ____ Cebu ____ Manila ____ Outside of the country: Others: ___________________________________ _ 8. What agency / company’s do you work? ____ Government ____ Private ____ Semi-Government ____ Family Business Others: ________________________________________ 9. What examination have you taken in your employment wither passed or not passed? ____ Civil Service Commission ____ Company Examination ____ CPA Board ExamOthers: ________________________________________ 10. To what degree are the knowledge and preparation you obtained in SMCC to prepare you to the nature of work? ____ High ____ Medium ____ Low 11. What is the nearest reason/s why you are unemployed? ____ I don’t feel like working ____ I want to take first and pass the CPA board examination ____ I just can’t find a job that suits my inclination ____ I just got fired from my job ____ I take up another course instead of degree Others: _____________________________________________

Operations Management Essay Example | Topics and Well Written Essays - 750 words - 2

Operations Management - Essay Example They get all their ship manufacturing outsourced therefore we cannot say that its operations are concerned with manufacturing of ships. Management of RM at beginning economic downturn determined that time of market decline will last for about three-month. These assumptions were wrong and management does nothing to prepare the company for a new market situation. Financial statements for 2009 do not indicate company’s 711 million USD outstanding because this project is being financed by Mother Company instead of RM. In the following chapter we discuss and analyze how strategic vision of RM combined with its operational strategy and quality of people has proved to provide a sustainable competitive advantage; enabling RM to make right decisions at the right time. The focus will to understand RM focus on quality and different aspects of its operations. Rickmers has always emphasized on quality from the very initiation of its operations. There is a Quality control department which has a number of responsibilities. The quality assurance is not only limited to conduction of operations but the emphasis on a stable financial performance and conduct of sound operations are also important quality variables. The most important aspect of operational performance at Rickmers is certification of quality from highly respected authorities. On 20th February 2008 Rickmers received the Singapore award organized by the Business Times in affiliation with Singaporean government. This was a merit commendation in the best investor relations category. This award signifies the long standing corporation disclosure transparency of Rickmers. Increasingly the quality of operations is being judged by the affect on environment. This is usually termed as the corporate social responsibility. This category of disclosure is usually used as a marketing tool by companies but in fact is an operational aspect of doing business. Rickmers Marinetime has displayed

History 16 Essay Example | Topics and Well Written Essays - 250 words

History 16 - Essay Example The movie specifically dwells on political happenings that were informing the decision making process of the president during the periods of the Cuban Missile Crisis (Kennedy, 45). It is of critical importance to note that the movie â€Å"Thirteen Days† is historically accurate. There are several circumstances captured in the movie that qualifies it for historical accuracy. For instance, the movie depicts one of the periods in history when the president of America, President John F Kennedy met with one of the Soviet ambassadors. This meeting took place at the Justice Department and it is a historical reality. The meeting involved the president and Anatoly Dobrynin ad it took place a certain evening of the 27 October 1962 (Ponting, 37). This makes the movie â€Å"Thirteen Days† historically accurate. It is important to note that the movie may be important to the students in several aspects. It equips the students with knowledge regarding conflict resolution. This is critical in ensuring that each every student becomes well informed in matters dealing with such conflicts in the society. The movie also focuses much on the issue of leadership (Ponting, 53). This is crucial for students since it equips them with the requisite skills and knowledge pertaining to leadership. It sheds more light on how to deal with political unrest relevant to the leaders’ personalities and behavior. This is critical to such students who may have interest of becoming political leaders in

Development Needs analysis (explanation and justification)(personal Essay

Development Needs analysis (explanation and justification)(personal develop) - Essay Example It is a self-reflective process of metacognition. The evaluation of one’s skills in strategic learning is a critical part of the school curricular program. It entails the student reflecting on the abilities, strengths and weakness in the tackling of the everyday work at school. Since historical times at the invention of the formal education system, teachers used academic performance as the driving tool to determine the excellence for the students. Conveniently, this provides a framework and a record of results that reflect on the student is thinking capabilities. However, this makes the students less equipped in handling day-to-day life situations. Time to time, oral presentation in class gives a reflection of the oratory skills of the students and can be harnessed and perfected for good public speaking skills. In addition, make-up, and personal tutorials help to build the culture of critical thinking as the student are engaged in the explanation of the answers. It offers a better platform for the students to assess their personal capabilities in their academics and general mindset. The teacher can capitalize on this by asking the student a one on one question to evaluate how well they answer the questions. My learning culture is very progressive putting into consideration the previous class evaluations. I am not blowing anything out of proportion and being a victim of the Lake Wobegon effect of thinking beyond my capabilitie s. Despite not putting the best of effort due to the co-curricular activities, I still manage to register excellent scores. It has culminated from the fact that I represent the school in much of the outdoor curricular activities. I have attended student-led conferences in which I presented an article before the teachers and the parents. It gave me opportunities to reflect finally on my oratory skills that I have been practicing over a period. I had a well-prepared portfolio prior to the conference day that assisted and guided me

Industrial Relations Essay Example | Topics and Well Written Essays - 5000 words

Industrial Relations - Essay Example As the discussion declares the first stature for the labourers was formulated to help the community get access to physically well built men who were not engaged in any other activity of craftsmanship etc. to work for hire on a standardized wage rate. This was the first time that the wages were standardized through a public legislation. In the middle ages there was a shortage of labour owing to an epidemic. Legislations were made so as to prevent people from taking advantage of the situation by asking for exorbitant remuneration in return for the labour. Thus, there were penalties not only for those asking for an increase in wages but also for those lords who were ready to pay extra for getting their work done. There were even statues for those workers who moved to other countries in search of better wages and work. The statute allowed the sheriffs to arrest such workers and bring them back to Britain. This paper stresses that the early 15th century saw some more liberalization on working laws and even child labour statutes. Earlier laws required parents to put children in such labour which was the requirement of their estates. But the new statute gave freedom to the parents to decide for their children’s future and allowed them to send their children to school. There were modifications to the law restricting free movement of labour and also no control of workers over the decision of setting wages for work. Though freedom was given to the lords over decision regarding wages, the workers were still not free to decide what wage they can work for.

Toxic Asset (Business Law) Essay Example | Topics and Well Written Essays - 1500 words

Toxic Asset (Business Law) - Essay Example Toxic assets are also known as dead assets because they have been utilized in the past and they are of no more value at present. â€Å"Toxic assets had a value at some point in time† (Smith, 2010). Toxic assets do not have any present value whereas many people, who have such assets, believe that their toxic assets are still of the same value as they had in the past. However, the reality of the value of those toxic assets is quite different. Toxic assets often result in minimizing the liquidity of the organizations that possess such assets. It is because of the fact that toxic assets have no clear value and if the financial organizations such as banks acquire a large number of toxic assets assuming them to be of great value, minimal liquidity occurs because the value of the assets does not increase in reality, rather it just increases in the bankbooks. The banks find it very difficult to sell the assets in order to get the blocked money back in hands. Toxic assets are neither good for financial organizations nor for the economy of a country. They are worthless for the banking institutions as it becomes difficult for the banks to sell them to some other person at a reasonable price. Even if the financial sector of a country attempts to cope with toxic assets, the result is most likely to be the radical freefall of the country’s economy. Toxic asset is a form of Mortgage-Backed securities. Mortgage-Backed securities include loans that are given by a bank to a person to help the person build his own house. Banking institutions provide loan to the people, which is taken back from them along with interest on monthly basis. The repayment of loans to the banks is not an easy process for the people as the repayment is composed of high interest and the principal amount. When the people are not left with enough money to repay the loans to the banks due to increased sub-prime mortgage interest rates, the cycle stops and

Economics - Various Essay Example | Topics and Well Written Essays - 750 words

Economics - Various - Essay Example In the case of negative externality, one of the best examples is the concern regarding pollution. Consider a manufacturing company operating of garments marketed to Europe based in Northern Thailand. The operation of the company releases contaminants in sewage which has been linked to the decline fisheries in the lower regions of the Mekong River. In this case, the operations of the company are not impacted directly or the buyers of the products affected by the issue. To illustrate a positive externality, consider the case of state or governments providing police to ensure and monitor public safety using tax revenues. Public safety is mainly in the interest of social or public welfare. This is provided by the government or the state to its citizens but also has the effect of increasing the competitiveness’ of markets and confidence of investors. Social stability encourages foreign direct investments and economic sustainability. Mergers are a means of corporate or operational expansion, generally mutually contracted, with the objective of increasing competencies, streamlining or to consolidate market interests or economies of scale for long term profitability. To contrast it from acquisition, acquisitions usually entail one company buying or gaining control of another company. Mergers are considered to be more â€Å"friendly† than acquisitions but are also considered to be more challenging since it requires compromising more parties or interests (Lien, 2005). Mergers are mainly classified as horizontal, vertical or conglomerate. Other classification of mergers include congeneric mergers, reverse mergers, accretive mergers and dilutive mergers but these have more limited use in research and are considered in general under the aforementioned main classifications. Horizontal mergers occur when the companies involved have similar products

Corporate law Master Case Study Example | Topics and Well Written Essays - 2000 words

Corporate law Master - Case Study Example Thus, from all appearances the corporation is indeed a close one. If it was not stated that the spouses Paul and Mary had registered the company in 1980 with the name Scott Enterprises PTY. Ltd., the first thing that would come to the mind is that the spouses must have formed a partnership instead because the business originally involved only the two of them i.e. the spouses. Most partnerships involve only two business partners (Clifford 2006, p.7). But such is not the case here, although if I were the spouses' adviser at the time they contemplated to form a business entity, I would have suggested a partnership instead because a partnership is simpler and entails no further elaborate requirements to satisfy the requirements of the Corporation Act. Besides, it entails less expenses than incorporating and gives them more leeway and freedom of action than incorporation, which puts one to the reins of government control. If the spouses chose partnership instead, either Paul or Mary can bind the partnership by any legitimate contract in the ordinary course of business of their manufacturing concern. But probably, the spouses had in mind the future of the company. ... ey might be forced to retire from the business due to old age, debility, sickness, incapacity or even worse death to any or both of them (Humphreys 1998, p.6-1). Corporation provides more stability because it affords the right of succession, in which case if any of the above occurs, they can safely ensconce the corporation in the hands of the three children - Suzy, Peter and Sam (Dine 2000, p.101). A corporation ensures continuity and permits transfer of shares of their stocks to the three children if any of the above happens. Perhaps, the spouses want to see the company they laboured hard to put up go a long way and they desire to experience the fruits of their hard work when this company is already in the hands of their children. A corporation just cannot be dissolved voluntarily because it requires a vote of two thirds of the stock and its dissolution can only take place by some judicial or administrative act of the government ( Davis 2000, p.6). 3 The form of corporation can only be a close corporation because all of the corporation's issued stocks are held of record by only 5 persons, with the three children holding each 30% of the shares and the 10% share being retained by the spouses. Although the case is silent about any action to make a public offering of the shares of the corporation or to enlist the corporate shares in any stock exchange, yet the tenor of the case strongly suggest that the spouses never did any of these acts nor have any intention to make one in the future (Moye 2004, p.209). The resolve to keep the business within exclusive family control is so strong we can just surmise that the

Beauty Definition Essay Example for Free

Beauty Definition Essay Beauty is one of the most prevalent themes in the world. But what is beauty exactly? According to the Oxford Dictionary beauty is A combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, especially the sight. Based on the definition, one would assume that beauty is only on outward appearance but that statement is false. Beauty is not only appearance but it is also what people cannot see. Beauty is about being beautiful on the inside not just the outside. The media has fooled so many people into thinking the opposite. Beauty is not only outward appearance. People are not beautiful because they have the most expensive clothes or the shiniest hair. Beauty is not having the clearest skin; beauty is not about being thin; beauty is not having the fullest eyelashes; beauty is not about appearance at all. Many people look at allure as something they can obtain from putting a lot of time into their appearance. I remember in high school there was a girl named Jenna; Jenna had all the coolest clothes and always made sure she looked good. I remember envying her for her shinny hair and perfect teeth. Everyone seemed convinced that this girl was beautiful even I. Until one day I was walking past a classroom, I could hear faint voices coming out and I knew that there wasnt supposed to be anyone in the class. I creeped closer listening to the whispers when I immediately recognized a familiar voice. It was Jenna’s and she was saying horrible things about her â€Å"best friend†. At that moment I realized that Jenna wasnt so beautiful after all. All the clothes and makeup could not hide the fact that she had an ugly soul. The soul is what makes people beautiful. Being alluring is far deeper than just being attractive; it is about being a good person. You cannot see beauty but you can see what makes people beautiful. The person who stops when they see a stray animal sitting in the sidewalk is beautiful. The person who gives their last dollar to the homeless man is beautiful. The person who goes out of their way to be friendly to everyone they meet is beautiful. The person who puts the greater good for humanity before the greater good for themselves is beautiful. Audrey Hepburn an actress in the 50’s was one of the very first actresses to recognize that beauty isnt always just appearance. She states that â€Å"The beauty of a woman is not in the clothes she wea rs, the figure that she carries, or the way she combs her hair. The beauty of a woman is seen in her eyes, because that is the doorway  to her heart, the place where love resides. True beauty in a woman is reflected in her soul.† Todays media has done a terrific job in portraying allure as something that one can obtain from appearance. Media has convinced the world that beauty is only outward appearance. Today you cannot go five minutes without seeing a beauty ad; theyre everywhere. Turn on the television and you’ll see an ad for shampoo that shows a smiling girl claiming that her hair is now shinier. Drive down the street and you’ll see a billboard for an acne medication that claims it gives you ‘beautiful’ looking skin. These companies are preying on girls insecurities to make money. They claim that if you buy their product, you too can look beautiful. In reality no product can make a person beautiful because beauty is not something that you can see. Many girls look up to stars like Katy Perry, Hayden Panettiere and Emma Stone; all of who are advertising beauty products. When girls watch their favorite stars advertise makeup and other beauty products it gives the girls a false sense of beauty. It teaches our youth that by using a certain product then they can achieve beauty; if they wear a certain makeup then they will be â€Å"beautiful† like their favorite celebrities. Today’s media has put enormous pressure on young girls to be thin. Every commercial and billboard and magazine ad portrays a size zero model, always photoshopped. Young people look at these women and think that in order to be beautiful that they too have to be that thin leading to unhealthy decisions and life threatening illnesses. According to the National Association of Anorexia Nervosa and Associated Disorders, 24 million people in the United States alone suffer form some sort of eating disorder. 24 million people think that their body is not good enough to fit societies definition of beautiful. 24 million people think that the only way to be beautiful is by harming their bodies. This number can be lowered dramatically if media stopped putting the emphasis of beauty on physical appearance. Beauty is not outward appearance but inner appearance. Beauty is having a beautiful soul and being a good person all around. Media has given society a false view on what really is beautiful. The next time you find yourself judging someone based upon their looks think again; beauty is not just what you can see, its what you cannot.

A Famous South Indian Restaurant In The Uk Marketing Essay

A Famous South Indian Restaurant In The Uk Marketing Essay Mirch Masala, a famous south Indian restaurant in the UK started in the year 1995 in Norbury, establishing branches in Tooting in the year 2001, Southall branch in April 2004, Croydon and East London branch in 2005 and Ilford branch being the latest in February 2009, under the watchful gaze of its owner and founder, Mr. Riaz Hassan Sabir, 49. It bears the name of most basic ingredient of Indian cuisine. The specialties are karahi and barbecue dishes. All food is prepared fresh on the premises, which may explain the massive popularity, as it tastes so fantastic. Mirch Masala has a string of awards to its credit. The Norbury branch won a highly commended in the Croydon Guardians Restaurant of the Year awards and the Tooting branch won its region in the Tiffin Cup and has gone on to the national finals. Mirch Masala has been the winner of a number of UK restaurant awards, the latest being TOP 100 RESTAURANTS OF UK voted by EVENING STANDARD (AUG 2003). Business portfolio The entire business is build upon a horizontal integration, dealing only with restaurant business. Expanding its wings in the South London with a total of 6 branches, all branches approved by Halal Monitoring committee, UK. Having the same menu and same style of preparing the food in all branches is unique in Mirch Masala. Mission Statement To provide customers the authentic taste of Indian cuisine and be the best in the Industry on a consistent level Overview of Business Mirch masala started with the first branch in Norbury and succeeded over a period of time, developing further with 5 more branches to its profile. Having over six branches, Mr. Riaz Hassan Sabir enjoys reaping a good profit and delivers excellent services with good quality of food equally over all branches even though the branches are decentralized. Employees come from the same Asian background that has enough idea about Indian cuisine. The business comprises of over 60 employees in all the branches with seating capacity of 170 in Croydon branch, 320 in Ilford, 130 in Tooting, 160 in Norbury, 140 in Southall and 120 in East Croydon. Branches Norbury Restaurant 1416 London Road, Norbury London SW16 4BZ Tel: 0208 679 1828, 0200 765 1070 Email: [emailprotected] Tooting Restaurant 213 Upper Tooting Road London SW17 7TG Tel: 0208 672 7500, 0208 767 8638 Email: [emailprotected] Southall Restaurant 171-173 The Broadway Southall, Middlesex UB1 1LX Tel: 0208 867 9222 Email: [emailprotected] East London Restaurant 111-113 Commercial Road London E1 1RD Tel: 0207 377 0155 Email: [emailprotected] Croydon Restaurant 40-42 Southend Road Croydon CR0 1DP Tel: 0208 680 3322, 0208-6809898 Email: [emailprotected] Ilford Restaurant 7-13 Goodmayes Road, Goodmayes Ilford, IG3 9UH Email: [emailprotected] SWOT Analysis SWOT analysis is a strategic planning tool used to identify internal factors such as strengths, weakness of a business and external factors such as opportunities and threats which should be addressed on the right time in order to be successful over a period of time. SWOT analysis of Mirch Masala Restaurant is identified and specified as follows. Strengths The exterior and interior of the restaurant is clean and tidy The quality and service of the restaurant has created a good brand image over a period of time Gaining of awards covers more customers and provides confidence to the business The restaurant has take away options and also provide outdoor catering service They provide buffet services which creates attention in the minds of the customer, a chance for more people to get the taste Customers of Mirch masala enjoy the bring-your-own liquor policy without any extra cost Dishes are freshly prepared on the premises and the quality is good Higher level of transparency makes the customers feel comfortable about the food they order and about the service they get The restaurant is Halal Meat certified, which covers religious aspects as well Having a own meat shop reduces the expense of purchasing meat which are Halal Free home delivery up to 2 Mile radius for orders over  £15.00 Weaknesses Dishes not being highly priced is a disadvantage, as the quality provided deserves to be priced a bit higher compared to other restaurants Employees from Asian background may affect the kind of service the native people of UK expect Not enough advertisement of the restaurant is given as Marketing plays a vital role The restaurant does not have kebab dishes as people expect a restaurant like this to have kebab dishes since the quality they provide is good and up to the standards Opportunities Expand their business by opening new branches outside London and also in Central London Include kebabs and grill dishes in the menu to attract more customers Main competitors are running slow due to recession, this is a good time to develop with good marketing Threats The competitors are lowering their prices as succeed over Mirch Masala as they offer dishes with low price Recession has affected their business enormously as the business is running slow due to this reason New competitors are opening up businesses in their region which affects business Competitor Analysis Competitor analysis is another important tool in management planning process. In order to succeed in a business, one must keenly watch his competitors. Competitor analysis has several important roles in management planning. To help management understand their competitive advantages and disadvantages, generate understanding of competitors past, present, and future strategies and develop strategies to achieve competitive advantage in future. Mirch masala as a restaurant serving authentic Indian food has many competitors in market as there is a huge pool of Asian population available in the area. The main strategy of Mirch masala is to run business where there is an availability of Asian population, but they need to change their way of thinking and apply some new strategies as competitors are spreading everywhere across. Mirch masala have less competition in the areas where they have established. When they expand their business they need to address geographic issues. Their main competitors are Lahore Kebab, Masala World and other local restaurants. Masala Zone Masala World Group A quick glance at the business Masala zone restaurants display the passion to give real Indian cuisines, friendly service, good value and strong design. The creators are Ranjit Mathrani, his wife Namita Panjabi, and Camellia Panjabi Namitas sister, after success with the acclaimed Indian restaurants Chutney Mary and Veeraswamy. They are ground-breaking, casually stylish and fun Indian restaurants. They combine contemporary design with Indian popular art. The first masala zone restaurant in Soho opened in 2001 and rapidly became one of the most popular Indian restaurants in the UK. The food has the traditional Indian emphasis on healthy eating, balanced meals, fresh food and exciting dashes of spice Strengths: Quick and friendly customer service Clean and tidy environment Exotic Indian ambience in different branches to enlighten customers with the traditional Indian art Quality food, good service and value for money A bit highly priced, targeting niche market Specialties from many diverse regional cuisines of India Chefs are recruited directly from different regions of India, saving cost of training and who are best in their field creating their own specialties Different techniques of cooking to get that unique taste according to the dish Weaknesses: Different branches with different kind of environment may put customers in dilemma about their expectations of the restaurants environment Lower line of transparency Absent of Buffet service Different branches under different name Target Customers: Masala Zone is with no doubt providing exquisite and traditional Indian food focusing mainly to spread its essence to every person in London. This particular restaurant is for all who envy Indian food. Customer base is not filtered, as they concentrate much on the quality, taste of the food and service which is their core strength. Geographic spread: Having branches in Bayswater, Camden town, Covent Garden, Earls court, Fulham, Islington and Soho, their motive is to keep show cast their restaurant according to different locations. They are not widely spread as they have a established their business in London. Lahore Kebab A quick glance at the business Lahore Kebab House is one of the very few restaurants in London which offer real authentic Pakistani cuisine. The sensational aroma of our sultry meals is guaranteed to entice your taste buds. Our visibly open kitchen allows you to witness the high standards of hygiene and quality that we are committed on maintain. The spacious premises of the Lahore Kebab house provided a relaxed environment for you to comfortably enjoy our food. With a history of serving excellence for over 40 years, the Lahore Kebab House can confidently claim to be one of the best Asian restaurants in London. The level of spices can be maintained according to the desire of our customers upon request. Strengths: Strong brand image over a period of time attracts more customers Providing hygienic and good quality food Higher line of transparency Highly priced Weaknesses: Not in attractive place Unavailability of drinks such as Wines and beers Lack of promotional activities No proper marketing strategy is used, as in poor website is maintained Marketing Strategies Every marketing strategy is unique, but if we abstract from the individualizing details, each can be reduced into a generic marketing strategy. There are a number of ways of categorizing these generic strategies. But when comparing Mirch Masala with its competitors we suggest the following strategies on a timely basis to cover the market and become more successful. Growth strategies: Product development The restaurant needs to include various dishes like kebabs and other Indian varieties, so they can cover the existing market and build their own brand in order to defend themselves from new entrants. The restaurants can start selling drinks and spirits on their own premises as to increase profit and lessen the burden of customers to bring their own liquor. Market penetration Mirch masala needs to penetrate the existing market by implementing promotional activities such as advertising, door to door distribution of leaflets. Market development The business is despite of being successful, still faces a fierce competition with its local players. The restaurant needs to open up new branches in other areas of London and few branches in Central London as they are financially strong. Market differentiation After development of their market, Mirch Masala needs to target on Niche market by increasing the price a bit higher as Masala Zone. The reason behind this is the quality and taste of the food they provide, which needs to be addressed strongly. People tend to think that the cheaper the price the worse the quality. Gant Chart Figure 1: Illustration of Time bound recommended strategies for Mirch Masala Recommendation Despite of being successful in the market, Mirch Masala needs to implement the recommended strategies in order to enter new markets with product development and making it target the niche market. To increase the customer base, build a stronger brand image and be successful. References

birthmark Essay -- essays research papers

Birthmarks, are they a sign of imperfection or not? Are they a curse or something special?   Ã‚  Ã‚  Ã‚  Ã‚  In the 1840’s when this story The Birthmark was written the social beliefs were heavily influenced by the Puritan religion. It was believed that religion was the answer to all problems which left no room for science, the two were totally incompatible. Another puritan belief was in the biblical creation theory which was basically that god created the earth, he was responsible for giving life and the taking it away. Science on the other hand, had to have everything explained in minuet detail, but when you explain away the magic you tend to destroy things. In the story the wife was perfect in every way except one; she had a little mark on her cheek. Some said she had been...

The Sermon on the Mountain Essay -- Religion, Jesus

The word of Jesus found in Luke 6:20-26 are the opening statements of His Sermon on the Plain. As with any other passage there are translation differences, literary, historical, linguistic, economic and sociological backgrounds for this passage. It is sometimes difficult to discern the original, or real, meaning of biblical passages and Luke 6:20-26, and beatitudes in general, are no different. The Sermon on the Mount, found in Mark 5-7, is generally referred to as the greatest sermon ever preached. Jesus begins His sermon by stating the eight beatitudes, and the passage in Luke 6:20-26 contains a subset of these beatitudes combined with a corresponding set of woes. There are two genres used in this passage. Each of the first four statements begins with â€Å"blessed are.† These statements are called beatitudes and are used commonly throughout scripture in both the New and Old Testaments. Each of the last four statements begins with â€Å"woe to you who.† The woe literary form functions â€Å"as an expression of pity for those who stand under divine judgment.† (Talbert 70) Each woe in Luke 6:24-26 is the reverse of a beatitude found in Luke 6:20-23. (E.g. Verse 20 and verse 24 are corresponding statements). Each woe pities the opposite group of people that its corresponding beatitude blesses. This pairing of blessings and woes is also found in Ecclesiastes 10:16-17. There are several differences among the New International Version (2011 release), New Living Translation, and New American Standard Bible translations. At the beginning of verse 20, Jesus is looking at his disciples in the NIV, He turned to His disciples in the NLT, and He turned His gaze toward His disciples in the NASB. These phrases mean essentially the same thing: Jesus was fa... ...ke 6:23, 26 also mentions how the prophets were treating by the audience’s ancestors. In the Old Testament, the Prophets of God were ignored and persecuted while the false prophets for other gods and idols were supported by the people. This set of verses presents a reversal of outcomes based on the person’s social acceptance or rejection. Those who are rejected because of Jesus will receive an unspecified reward in Heaven. The audience is instructed to rejoice in this fact. Jesus is encouraging His followers to be happy when people persecute their faith because their reward in Heaven is worth any pain this world can cause. All things considered, Luke 6:20-26 is not really as counter-cultural as it seems. When you look at the spiritual meaning of the words rather than the more commonly used economic definitions, you see that these words of Jesus are very insightful.

Proposed Computerized Examination

Computerized Examination is an application that establishes a connection between the university and the users specifically the teachers and students. This application covers only two features of course management system mainly the examination and course monitoring. Teachers use the application to prepare and deploy the examinations. The students, on the other hand, can take the test at their most convenient time and know their results instantly. Course Monitoring System is defined as an application for the administration, documentation, tracking, reporting and delivery of courses or training programs. This application covers the courses that the students take when they take an entrance test.This system will help the teachers determine the number of students taking the course they want. The system can also monitor the student applicants’ courses, population and other pertinent information concerning their examinations. Details such as the total number of test takers, the total number of students applying for a particular course and also the number of students who passed and failed are included in the proposed system. The organization of the Guidance and Counseling Services of Filamer Christian College in June, 1973 was prompted by two administrative concerns: 1) arising conflicts in some of the academic units, and; 2) in order to prepare for accreditation in 1980.The advent of the professionalization of the guidance and counseling known as â€Å"Guidance and Counseling Act of 2004† (RA 9258) strengthened the programs and services through upgrading the qualification and proficiency of the guidance workers. The Guidance and Counseling Center is trying to make unnecessary improvements and innovations every now and then to respond to the guidance needs of the university. Their vision is to have a professionalized guidance services for the development and enrichment of individual and group lives; Mission is to provide a proactive, functional guidance se rvices for the development of holistic, well-functioning individuals, and; Goals is to provide stable, proactive function programs in the basic areas of Guidance Services. Guidance and Counseling offers the following services like: individual inventory services, testing service, individual and group counseling, information service, research and evaluation, placement and  follow up, and orientation.The Career Guidance and School Promotion activities bring the school closer to the elementary high school graduates of the province within reach. Seminar-workshops are conducted annually to help the graduating students learn the basics of jobs hunting and facilitate an understanding of career development. An information center is established and maintained for educational, social and occupational information to guide clients in decision making. Scholarships, job opening and job requirements are posted for public notice. Provide educational, social and occupational counseling to guide ind ividual’s choice and decisions through homeroom guidance, classroom guidance, and guidance hours during departmental convocations.To enhance program, the Guidance and Counseling Center organized the Peer Counseling Program which actively involves volunteer students trained for the work. Their system is capable to produce result but they need more in improving for the better and faster release for the entrance examination and for the monitoring of course. In five years, Filamer Christian University will have efficient and faster method of obtaining a computerized examinations and in monitoring the courses.Problem StatementTraditional examination method spans thousands of years in our country, and frequent exams today brings a lot of problems as well.1. The Guidance Office is using complicated forms.2. The test checkers are having a hard time checking the papers and separating the courses that the students take. 3. The current manual system is inefficient.Problem Objectives Gen eral Objective To analyze and develop an online entrance examination and course monitoring system for the Guidance office of Filamer Christian University.Specific Objectives 1. To design the proposed system that features user friendly electronic tests and accessible online. 2. To design the proposed system that automatically checks test papers and monitors the specific courses chosen by student applicants. 3. To design the proposed system that can prevent the common  errors experienced through manual test checking thus achieving accuracy in automatic test checking results.Scope of the ProjectThe guidance counseling department is directly involved in the development and implementation of the proposed system since the department is directly in charge of giving examinations to student applicants in the institution. It includes the examinations, monitoring of courses in every department of the freshmen students in the university and scholarships that the Guidance and Counseling Office offers.Computerized Examination and Course Monitoring System handles all the operations and generates reports as soon as the test is completed which saves the precious time of faculties spent on reviewing answer sheets. The proposed system includes course monitoring. It excludes the services of the Guidance Office like the Individual Inventory Services, Individual Group and Counseling, Information Service, Research and Evaluation, Placement and Follow Up and Orientation. The institution that will be directly involved and integrate the proposed system is in Filamer Christian University.Significance of the ProjectThe University will benefit from it because the proposed system can be a featured innovation in relation with student services specifically in introducing online entrance examination and course monitoring.The Guidance counseling department will benefit from it because the proposed system introduces an efficient alternative to manual examination. Faster turnout of the examina tion results will help the different colleges in the processing of the student applicants’ which will also yield in higher enrollment. The student applicants can instantly get their test results through computerized examination which will help them to conserve their time and effort in waiting for the results.Definition of TermsTerms here are conceptually and operationally defined for better understanding of the readers.

Nervous Breakdown

QUESTION: Have you ever had the experience of getting nervous breakdown during examination? If so, explain the process in order to avoid a nervous breakdown during exams. No matter how much we do to prevent it, exams are almost always going to be accompanied by stress. One of the reasons that cause the students felt stress and getting nervous breakdown during examination is the students afraid of not being capable to revise all the important material before the exam and the anxious to get a well result in the exam. To perform well in the exam, we should learn the ways to avoid a nervous breakdown during exams.Firstly, all of us should know that we should not playing ‘catch-up’ when the examination nearby. Most of the students not concentrate during the lessons or absence the classes, and they like to playing catch-up when the exams nearby. The students will felt stress due to not enough time to revise all materials that given by teacher. The students should make an effor t to attend every class and put a fully concentrate during the lesson. When exams approach, students should give themselves ample time in which to study. First, students can make a list of all the topics that need to be revised from syllabus.Clearly know the target will relief students from any unhealthy pressure. Second, students must be able to know the best time to study during the day and have a planned time table. Students can arrange for study time table to occur during their peak concentration hours. For example, if you think that you can do your best work in the morning, schedule a study time after the breakfast. Students should not take the all time of a day to do their revise because this might cause them felt more stress. Students should learning to relax by taking time for themselves.Students can take breaks of fifteen to twenty minutes after every 120 minutes during revision time. Students can practice some relaxation techniques and do it when the breaks. One of the rel axation technique is diaphragmatic breathing. First, close your eyes, then breathe in and out slowly and completely; placing your hands on your abdomen, concentrate on it expanding as you breathe in and contracting as you breathe out. Besides the diaphragmatic breathing, laughter also had been proven to have a physiological calming effect. Student can reading a funny book, watching a comedy on TV or at the movies or joking with friends to keep hemselves laugh. This will help them beat down any nervous that may appear from the examinations. Otherwise, having regular exercises during times of exams can be very helpful. After sitting in the library or at your desk for long periods of time, exercise will give you that extra boost of energy and cheerfulness. In addition, exercises also help to increase the blood flow around body which helps to disperse nervous energy that is produced under stressful conditions. Students can use a little of time to do some exercises such as joking, dancin g or cycling, these kind of exercise can be very helpful and are recommended.Most of the students felt stress and getting nervous breakdown during the examination due to they fail to avoid circumstances that can create stress during exams. Students should know how to plan their time wisely during the examination periods. Furthermore, students should also maintain a positive attitude. Students shouldn’t let the negative thinking of failing an exam rushing into their mind. Thinking positively can help to keep your energy levels high and avoid the nervous breakdown. Conclusion,

Significant Differences Between Accounting and Oil and Gas Operations and the Conventional Accounting for Manufacturing or Mechanize Operation.

SIGNIFICANT DIFFERENCES BETWEEN ACCOUNTING AND OIL AND GAS OPERATIONS AND THE CONVENTIONAL ACCOUNTING FOR MANUFACTURING OR MECHANIZE OPERATION. By Demoore Suleman ———————– Conventional Manufacturing Account 1. Definition: Manufacturing account, the term I use to describe business organizations engaged in the manufacture of goods for sale. These company maintain a manufacturing account. 2. Cost Method: Expenses are the cost of unsold products and are reported as assets. These expenses include wages, electricity in offices outside of the factory (sales and marketing, general administrative offices) are reported immediately as expenses in the accounting period that they are used cost outside of the factory do not become part o the product cost. Under the accrual method of accounting, period cost such as selling, general and administrative expenses are reported in the income statement in the accounting period in which they are used up or explore. Variances from purchase are recorded at that time the raw materials are purchased and re – classified into raw materials inventory, Accounting for oil and gas operation 1. Definition : Oil and Gas Account: The term is used to describe the books of account of companies involved in the exploration an development of crude oil and natural gas. 2. Cost Method Accounting for oil and gas operations follow one of two methods of financial accounting. a. Full Cost Method: All property acquisition exploration and development cost, even dry hole cost are capitalized as oil and gas properties. These cost represent fixed asset, amortized on a country – by country basis using a unit of production method based on volume produced and emaining proved reserves. Acquisition and development activities are capitalized expenses irrespective of whether or not the activities resulted in the discovery of reserve. b. The successful effort (SE) method: allows a company to capitalize only those expenses associated with successful locating new oil and natural gas reserves. automotive, electrical, agricultural, medical and aromatic indu stries. Stocks are recorded as current assets and are classified into i. Raw materials and consumables ii. Work in Progress iii. Finished goods and goods awaiting sale v. Prepayment for stock in transit The Financial Accounting Standard Board issued it concept statement No 6 Element of financial statements which defines terms as expenses, loses, revenues, assets e. t. c 3. Accounting Policies Goodwill is not subject to amortization instead the companies must conduct periodic impairment testing. The Net unauthorized capitalized costs are also amortized on unit of production method whereby property acquisition cost are amortized over proved reserves and property development cost are amortized over proved developed reserves. The Net Unamortized capitalized cost of oil and gas properties less related deffered income taxes may not exceed a ceiling consisting primarily of a computed present value of projected future cash flows, after income taxes , from the proved reserves. Amortization is computed by lease or property) or field. Accounting standard disclose for the petroleum downstream activities engaged in a. Refining and petrochemical b. Marketing and Distribution c. Liquefied Natural Gas Accounting Policies are captioned rather than as notes in the financial statements. ork in process inventory, finished goods inventory, and cost of good sold. Profit margins set are Standardized cost and represented graphically as break even point analysis. 3. Accounting Policies a. Disclosure requirement for balance sheet:- Goodwill are reported in the balance sheet as deffered charges and are long term asset. Accounting policies prominently disclosed as note to individual items in the financial statement of convention al manufacturing accounting. Disclosure requirement refers to the minimum amount of information which should be presented on financial statement. The disclosure requirement for balance sheet and profit and lost account is regulated by the second schedule of the company And Allied Matters Act in Nigeria (CAMA) 1990 while for the others part of the financial statement, it is regulated by the statement of accounting standard issued by the Nigerian Accounting Standard Board. They act under Section 335 sub-section 1 provides: For unsuccessful or (dry hole) results, the associated operating cost are immediately changed against revenue for that period. Acquisition and Mineral Right Prospecting cost associated with pre licensing are incurred in the period prior to the acquisition of legal right to explore for oil and gas in a particular location, such cost include the acquisition of speculative seismic data and expenditures on the subsequent geological and geophysical analysis of the data. Other licensing faces are oil exploration license, oil mining lease license. Oil prospecting license (OPL). In the course of acquiring the right to explore, develop and produce oil or natural gas, expenses relating to either purchase or lease to the right to extract the oil and gas from a property not owned by the company. Acquisition costs also includes any lease bonus payment to the property owner along with legal expenses, and title search, broker and recording cost. Under both SE and FE accounting methods acquisition cost are capitalized â€Å"The financial statement of a company prepared under section 334 of this Decree shall comply with the requirement of schedule 2 to the Decree (so far as applicable) with respect to their form and content, and with the accounting standards laid down in the statement of accounting standards, issued from time to time by the Nigerian Accounting Standard Board.. Provided such accounting standards do not conflict with the provision of this Decree or Schedule 2 to this Decree†. 4. Operations: The manufacturing process result in the continuous flow of intermediate product which serve as industrial input for the production of wide varieity of end product in building, textile, packaging, automotive, electrical, agricultural, medical and aromatic industries. Stocks are recorded as current assets and are classified into i. Raw materials and consumables ii. Work in Progress iii. Finished goods and goods awaiting sale iv. Prepayment for stock in transit The Financial Accounting Standard Board issued it concept statement of Exploration Costs: Typical of exploration costs are changes relating to the collection and analysis of geo-physical and Seismic data involved in the initial examination of a targeted area and later used in the decision of whether to drill at that location. Other cost involved those associated with drilling a well, which are further considered as being intangible or tangible. Intangible cost in general are those incurred to ready the site prior to the installation of the drilling equipment whereas tangible drilling cost are those incurred to install and operate that equipment. Treatment: All intangible cost will be charged to the income statement as part of the periods operating expenses for a company following the successful method . All tangible drilling cost associated with the successful discovery of new reserves will be capitalized while those incurred in an unsuccessful effort are also added to the operating expenses for that period. Capitalized means being added to the balance sheet as a long term assets. Development Cost: Involved in the preparation of discovered reserves for production such as those incurred in the construction or Disclosure Requirement for Value Added Statement Value Added simply refers to the difference between input value and output value. S. 35 (4) of the CAMA 1990 requires that â€Å" the value added statement shall report the wealth created by the company during the year and its distribution among various interest groups such as the employees, the government, creditors, proprietors and the company†, while emphasizing on the importance of the statement as apart of the financial statement, SAS 2 pointed out that the statement will enable companies to ensure the public that they do not exist for the length of their owners only but rather for the society at large. Possible uses to which the statement could be put include: i. Predicting managerial efficiency ii. Indicating the company’s wage paying ability iii. Evaluating the relative rewards of â€Å"shareholders† and other claimants against the company. the construction or improvement of roads to access the well site, with additional drilling or well completion work, an with installing other needed infrastructure to extract (e. g. pumps), gather (pipelines and store tanks) the oil or natural gas reserves both ST and FC allow for the capitalization of all development costs Production cost: Ensured costs in extracting oil or natural gas from the reserves are considered production costs. Typical of these cost are wages for workers and electricity for operating well pumps. Production cost are considered part of periodic operating expenses and are charged directly to the income statement under both accounting methods. Full cost accounting provides more meaningful financial statement. The primary asset of an oil company are the underground oil and gas reserves but not the individual well drill (expenses) in producing the oil. Its been further argued that the amortization of full cost over time produces more meaning income statement through improved matching of cost is to be released revenue. No 6 Element of financial statements which defines terms as expenses, loses, revenues, assets e. t. c Disclosure Requirement for Profit and Loss Account The Profit and Lost Account is an account which report the revenue and expenses of an enterprise for a given accounting period. The objective of the profit and loss account as stated under S. 335 (2) of CAMA 1990 is to give a true and fair view of the profit and loss account of the company for the financial year. The minimum information are disclosed in the profit an loss account are disclosed in schedule 2 paragraph 13 of CAMA 1990. Disclosure Requirement For Fund/Cash Flow Statement Statement of Accounting Standard (SAS) 2 defined a funds flow statement as a statement which provides information on the derivation and utilization of funds during the period covered by the financial; a statement. A funds flow statement show the movement in net current assets of a company Companies are required by law under S. 335(3) of CAMA 1990 to prepare and publish such statements and to give a detailed information on the various sources of funds on its disposition during the accounting period covered. 4. Operation: in the oil and Gas companies are refining which is simply the breaking down of the hydrocarbon mixture of crude oil into useful petroleum products. This is done through distillation cracking, reforming and extraction process these operations can be subdivided into i. Crude oil acquisition, ii. Crude oil storage iii. Processing iv. Blending v. Finished products stages Oil and gas companies are affected by periodic changes for depreciation depletion and amortization (DD &A) of costs relating to expenditures for the acquisition and development of new oil and natural gas reserves. They include the depreciation of certain long – lived operating equipment, the depletion of costs relating to the acquisition of property or properly mineral rights, and other amortization of tangible non – drilling cost incurred with developing the reserves. The periodic depreciation, depletion and amortization expense charged to the income statement is determined by the unit of production method in which the percent of total production for the Note to the account: does not become necessary if the balance sheet profit and lost account provides sufficient disclose in the accounts to give a true and fair view of the company’s state of affairs and the profit and loss position. This is however contained in S. 335 (7) of the CAMA 1990 which states as follows: â€Å"if the balance sheet or profit and loss account drawn up in accordance with these requirements would not provide sufficient information to comply with subsection (2) of this section, any necessary additional information shall be provided in that balance sheet or profit and loss account or in a note to the accounts†. Total production for the period to total proven reserves are the beginning of the period is applied to the gross total of cost capitalized on the Balance Sheet. Depletion is the means of expending the cost incurred in acquiring and developing oil and gas using unit of production method. Depletion rate per barrel is completed as:- Capitalized Cost / output Depletion expense is computed as:- Depletion Rate x No of Out-put Produced |Accounting treatment of cost | | SE FC | |Acquisition | Capitalized |Capitalized | |Geolog & Geophy |Expense |Capitalized | |Explorating dry hole |Expense |Capitalized | |Development Dry hole |Capitalized |Capitalized | |Production cost |Expense |Expense | Expense is associated with income statement, capitalization is associated with Balance sheet extract. References J. Vitalome , Accounting for Differences in Oil and Gas Accounting,http://www. investopedia. com S. Abubakar (2007), Lecture Note Oil and Gas Accounting Department of Accounting Faculty of Administration Ahmadu Bello University Zaria. Federal Government of Nigeria (1990), Company and Allied Matters Act, Lagos Government Printers NASB(1985), Information to be Disclosed in Financial Statement, Statement of Accounting Standard 2

Psychology First Impression Essay

The aim of the research was to carry out a similar study of Luchins(1957) which found that the first piece of information received about an individual often bears more weight ( stronger ) than information gained later so as to see whether first impression is relevant in the 21st century. The alternative hypothesis is that there will be a significant difference in the number of positive and negative ranting between the positive primacy group and the negative primacy group. Th is study was a field experiment with an independent groups design The independent variable was whether  positive primacy story or negative primacy story given to the participant and the dependant variable was the number of positive or negative rating given to the character (Bob). On 21st June 2008 at about 12:30 pm, we went to the Chester – le-street front street, an opportunity sample of 30 participants (15 participants in each groups) 16-59 years old were used. There were two groups of participants reading either positive primacy story or negative primacy story. For positive primacy story, the character (Bob) was described as extrovert first, then introvert and for negative primacy story, Bob was introvert first, then extrovert. Afterwards they were given a questionnaire to rate Bob in terms of certain personality traits. A chi square test was used to analysis the results. The Observed value of Chi squared was T = 20 and the Critical value was 3. 84 . As the observed value is higher than the critical value, the alternative hypothesis can be accepted at p less than or equal to 0. 05. Therefore, it seems from the earlier research that the order in which the information is received has an impact on impression formation. Therefore, the aim of this research is  to see whether the first impression is relevant in the 21st century (the first information received has a greater impact on impression formation than the second information). Introduction How do we form judgements and impressions of people? Within moments of meeting someone, we look at their appearance, clothing style, hair-style, language, accent or ethnicity, this makes us form an impression of a complete stranger within seconds of meeting him or her. These first impressions of others stem from the perceptions and judgements we make based on the first time we meet. Have you even experienced that if the first impression of someone is unfavourable, a subsequent smile may be seen as a sneer or as insincere? One of the first major studies into impression formation was carried out by Asch (1946), he used two lists of six adjectives describing a person ( intelligent, industrious, impulsive, critical, stubborn and envious ) ,one was arranged in the above order, another was the reversal . Participants were asked to rate the person out of 10 (where 10 means a very positive impression of the person). He found that those who read the first group of  adjectives form a more positive impression of the person. His study suggested that a primacy effect occurs because the initial traits in a sequence set the stage for the interpretation for later traits. In effect, the meaning of each new adjective was interpreted in light of the ones already received. Asch’s contention was that the total assessment would reflect a dynamic process in which the separate traits would interact to form a unitary impression. In general, his study suggested that earlier traits have a greater influence on impression formation. A study conducted by Luchins in 1957 also throws some light on how we form impressions. He aimed to see if the order of information in which they received affects their opinion. Participants were given a story to read about an imaginary person (Jim) who first appears to a cheerful character and then rather sad and lonely. A second group of participants are given the same information but in the reverse order. Afterwards all participants are asked to rate the person in the story in terms of certain personality traits. He found that the participants who hear the story with the positive  one first will rate the person more positively. Luchins suggested that impressions were strongly influenced by the order in which we receive information about people. The first information we receive is the most important and most likely to be remembered. Asch and Luchins used hypothetical people in their study. However, Jones et al (1968) used an actual person. Participants watched a video of a student solving a set of multiple choice questions with the frequency of correct answers either increasing or decreasing, but actually the student always solved 15 out of the 30 correctly, participants were asked to rate  the student ‘s intelligence, they judged the student as more intelligent when the first 15 were right (primacy effect), also, when asked to recall how many correct those who had seen student perform first 15 correct estimated 20/30 those who had seen the last 15 correct estimated 12/30. These studies provide evidence for primacy effect – the greater impact of what we first learn about someone (first impressions) and suggest that once one determines they have an acceptable understanding of the information presented to them, they will pay less attention as more  information is presented and only recall the first impression. In nowadays 21st century, many society factors have been changed, for example, internet is widely used over the world today, as well as many social networking websites e. g. Facebook and MySpace, the effect of first impression might be changed. In order to investigate whether the primacy effect still prevails in today’s society. I will be adapting Luchins research and writing my own paragraphs – story 1 & 2(see appendices 1). I will be using 11 categories for participants to choose from in order to force a bias.

Having Virus Protection software ensures security of the data Essay

Inline with the growth of internet, is the growth of security threats from malwares (viruses, spywares and adware) that comes from the vast interconnect of the word wide web. As new technology comes to provide more security to your PC, new technology are also added that provides vulnerabilities to malicious codes. A malicious code could be inserted from downloaded files of un-trusted origins. Other sites trick you to download what they claim as useful file but instead it is either a virus or worm. You will only learn later after clicking it that your PC security has been compromised. On other worst cases, this malicious code can delete or corrupt your important data. â€Å"It is estimated that PC Viruses cost businesses approximately $55 Billion in damages in 2003† (Security Stats, 2000). There are a number of ways to protect your PC from viruses, spywares, and adwares. This includes activating your firewall, limiting the access rights, or installing an virus protection software. Normally, it includes the combination of all in order to secure your PC from harmful malwares. Having a virus protection is almost used by everyone to protect their PC. Although a majority of these people using virus protection software knows only a little of the details of protection they get from this software. They are often captured by expensive well known virus protection software when all they need are found on cheaper or free virus protection software. Statement of the Problem The purpose of this document is to explain the importance of having virus protection software. It also goes further by analyzing and providing data as to how effective and to what extent are these virus protection software effective in protecting important data. The document provides arguments to the quality of virus protection software that you need. Forms of Malwares Viruses A virus is a man made program that is loaded into your PC and does things that are not your intent. In most cases, a virus can replicate itself either by staying resident in memory or relying on user actions to spread from one PC to another. Viruses can be transmitted via the network, PC to PC connection, emails, floppy disks, pen drives and other means of physical data transfer. Variants of viruses are classified as Trojans, Worms and Macro-virus. Trojans are malicious code embedded within another program so that when the program is run, the Trojan is also run. Trojans are often used by hackers to gain access to your PC through backdoors aided by Trojans. Trojans may also be embedded through emails as executable attachments with single or double extension files. Worms are small programs that replicates over a network. They normally cause a lot of trouble such as freezing of processes due to their unwanted use of resources. An example of a worm is â€Å"the Sasser worm that tries to contact hosts repeatedly in a short time period at the same port† (Harder et al, 2005). Macro-viruses are embedded as macro-commands for word or excel documents. Microsoft word and excel allows power macro to be embedded within the document. A virus can be made from these macro and turn into a deadly virus. Spyware Spywares are programs that are loaded into your PC and are used specifically to secretly obtain information from your PC that are transmitted to advertisers, hackers or other interested parties. Spywares are the greatest threat to privacy in the internet. Adware Adware are programs that are added to most freeware and shareware programs you download from the web to serve pop-ups and banners. Normally they produce very annoying pop-ups and consume some of your PC resources resulting into a much slower system. Possible Consequences of Infected PCs Malwares in general slows down your PC because they take up computer resources when running. Some worms take up so much of your resources that the PC becomes too slow to be even useful. Other viruses can lead to data loss due to direct deletion of files or by corruption of storage devices due to the uncoordinated process that they perform. In some cases, the formats and partitions of storage devices gets damaged by viruses leaving your data unusable. Spywares and other virus can lead to identify theft due to the information they secretly extract from your PC. This can lead to serious problems such as identity theft of your web based accessible bank accounts or email accounts. Hackers can access your web based accessible bank accounts if they can obtain sufficient information and transfer your money to their accounts. Virus can also corrupt your operating system due again to the uncoordinated process or deletion of system files. An infected PC can infect more PC within the network or infect storage devices that are temporarily attached to your PC such as ped drives, floppy disk or external drives. Analysis of Virus Protection Software Attacks Prevented by Virus Protection Software Most virus protection software protects you from viruses whose signatures are already included in the virus definition file. Virus protection software periodically scans files and memory for known virus signatures. The user may also invoke virus protection software to scan certain folders anytime the user deem necessary. Virus protection software also â€Å"monitors files as they are opened or created to make sure they are not infected† (Get Safe Online, 2007). Most virus protection software also scans emails to insure there are no viruses attached. Virus protection software can either delete, repair or quarantine files infected by viruses. In most cases, it is best to delete infected files if the files can be deleted. Most virus protection software are also able to detect spywares and adwares that are introduced by virus program to install into your PC. Attacks Not Covered by Virus Protection Virus protection software are not able to protect you from new viruses whose virus definition file are not yet included in the software’s date. They are also not able to protect you from most spyware and adware programs. Most spyware programs are spread through the internet via infected servers. Infected servers redirect good sites to fraudulent sites that install malicious code into your PC. An example were the servers found in Russia that worked by infecting some Web sites so that when Net surfers visited those sites, they were redirected to the Russian server, which downloaded software onto surfers’ PCs (Lemos, 2004). Virus protection software cannot also protect you from most installation software that contains malicious code. Hackers that attack your PC without the use of Trojans are also not detected by virus protection software. Virus protection software are also not able to stop spammers from flooding your inboxes. When you go online and access web sites, a virus protection software is also not able to protect you from phishing sites. Phishing sites are fraudulent sites that obtain personal information to gain access to your PC or for advertising purposes. Some phishing sites are redirected from good servers that are infected by malicious code that redirects you to a fraudulent site. You give up personal information thinking that you are still in the intended site that you are accessing. Quality of Virus Protection Software The effectiveness of virus software depends primarily on the number of virus definition file that it contains and how updated these signatures are. It is not very much dependent on what type of antivirus software you have. Therefore, it is not very advisable to purchase expensive virus protection software. What is important is that you can get a continuous update when you connect to the internet. Most virus that cause major havoc are those viruses that are not yet included in the recent virus definition file. Therefore whether the virus protection software is expensive or not, if the virus is very new, then none of the virus protection software can detect it until it can be included in the signature file. Presently, the methods of virus protection algorithm are almost similar using a set of signature to detect viruses. So it is advisable to choose only those that you can update the virus definition as often as possible, do not base it on the price of the antivirus software to guage the quality of virus protection software. Most virus or malwares in general exploit weaknesses within the system or application to spread the malicious code. For example in 2004, â€Å"security researchers are seeing the first signs of a large-scale virus attack taking advantage of a known flaw in the way JPEG images are processed in Microsoft Windows products† (Naraine, 2004). This vulnerability is due to the way GDI, which is included in the GDIplus. dll, processes JPEG files. Since its detection, Microsoft immediately released a patch for it and a scanning tool to determine if the GDI+ library needs a patch or not. So that a virus protection is only secondary to this type of prevention, the operating system must be updated from security threats. This again does not make virus protection software the ultimate protection and therefore it is not advisable to buy them if free virus protection software is available. Virus protection software are also not able to recover severely damaged files, they can only protect your PC from the spread of viruses. Virus protection software are only best for detection so that the spread can be prevented but not in cleaning infected files and most anti-virus package, even the free are able to perform virus detection. Again it is still best to delete infected files and replace them with fresh from installers not merely removing the infected portion because the file may already be damaged beyond the normal repair. So that since most free antivirus software are able to perform the detection and deletion of infected files, they are sufficient to protect your PC. What else should be done? Aside from having a virus protection, it is necessary to get updates of security patch of your operating system to prevent virus exploits of these vulnerabilities. Care must be taken in downloading files from the internet. It is important that you read user feedback of the authenticity of web files before using them. When receiving emails, be sure to delete files that are from unknown origin. Do not use full privileged account such as administrator account when visiting websites. Use limited or guest account to prevent viruses from altering your system files. Make sure that your firewall is up when surfing the web to prevent pop-ups and other malwares from being able to enter your PC. Read resources that provide details of virus protection mechanism so that you will know how to protect your PC. When your PC is not in need of internet connection, please â€Å"disconnect it from the Internet to avoid hacker attacks† (Information Technology Services Centre, 2004). Since virus protection normally do not protect you from spyware, it is also necessary to install spyware protection software. Do not rely heavily on virus protection software alone, they are necessary to ensure security of data but they are not the ultimate solution to protect your PC. The most effective solution to protect your data is back-up regularly to other physical storage devices such as recordable CD, recordable DVD, pen drives or other external drives. So that when a virus destroys your data, you can still recover it from your backup. Conclusion Virus protection software is very important in securing your data. Although it is not necessary that you purchase expensive virus protection software, what is important is that you can get a constant update of the virus definition file for it. Since virus protection cannot protect you from all forms of malware and new viruses, it is necessary that you exercise other forms of security measures. This includes firewall, limited access account for surfing the net, connect to the internet only when necessary, install anti-spyware, regular backup of data, and continuous update of system security patches. References Unknown. (2000). Virus Related Statistics. Security Stats Inc Website. Retrieved April 25, 2007 from http://www. securitystats. com/virusstats. html Harder, U. et al (2005). Observing Internet Worm and Virus Attacks with a Small Network Telescope. Department of Computing, Imperial College London. Retrieved March April 25, 2007 from http://pubs.doc.ic.ac.uk/network-telescope/network-telescope.pdf

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The Vost Inspirational leader in the Coca-Cola Company - Assignment Example This research tells that the most inspirational leader in the Coca-Cola Company is the human resources manager. The most important inspirational characteristics of a leader that he demonstrates are several, many of which are based on ethics. He demonstrates responsibility in making sure that moral standards and ethical conducts of the company are adhered to. His leadership becomes more inspirational because he strives for competence in following the company’s rules as well as striving at positively transforming people as well. He is honest and transparent in all his dealings and also seeks to correct those who are under his leadership whenever they seem to be moving away from the desired goals. This makes most of his team members, from all the other company branches to consult with him before taking any major decisions. His honesty in all his undertakings makes us all feel inspired to act like him. In as much as he is goal-oriented, he is people-oriented as well. He also never uses his power as a human resource manager to serve his own interests, but for the good of others and the company at large. Authenticity is an attribute that the Human Resources Manager in my place of work that he demonstrates without compromise. He is genuine, which makes the employees want to believe and trust in him. According to different answers from â€Å"the development of a new transformational leadership questionnaire’’, when leaders break promises or fail to honor commitments, they reveal themselves as being inauthentic thereby losing credibility. The Human Resources Manager has won my trust as an inspirational leader because he undoubtedly understands that trust rests upon a foundation of authenticity, whereby to gain trust he must consistently align words and deeds while showing a degree of transparency.

Contemporary problem with ( Sales Ethics ) Literature review

Contemporary problem with ( Sales Ethics ) - Literature review Example Ferrell, Fraedrich, & L. Ferrell, 2012, p.5). Ethical issues related to sales are one area which has been neglected in most of the organizations. However it is discernible that a major percentage of the employees in an organization are involved in sales activities of the organizations. Sales people are the direct contact point with the customers of the company. Hence the ethical issues related to sales are to be dealt with correctly by the company management people. The importance of ethics in sales, various ethical issues related to sales and its consequences on the organization have all been discussed in this study. Finally some recommendations have been discussed which could solve these problems and issues related to sales ethics. Ethics can be defined as the code of conduct followed by any individual according to the activities by him in the organization he is working for. It helps in deciding upon what is wrong or right in a particular situation (Ingram, et al., 2007, p.45). Salespeople are indulged in various ethical issues in an organization. It is the sales team who are significantly exposed to ethical pressures compared to any other professionals (Spiro, 2007, p.469). A salesperson might be involved in selling certain product to its customer which he may not satisfy its requirement. In order to sale a product successfully a salesperson might be indulged in activities of exaggerating the benefits offered by a product or service (Ingram, et al., 2012, p.38). The function of sales in an organization is considered to perform under a typical ethical culture or subculture within the companys ethical culture as a whole. It thus results in influencing managers and its associates in a company. Consequently it he lps in the creation of conditions or situations that either permits or limits misconduct. There may be

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Demand in Health Care - Essay Example People, particularly those suffering from life threatening diseases, need treatment. Regardless of how much it costs or whether a patient can afford it with his income, the treatment is imperative. Demand is different. There are choices involved in decisions to buy services. For instance, a patient with an eye problem decides to forego an expensive eye surgery and opt to use eye glasses instead. The cost of the operation forces the patient to use a much cheaper alternative since the condition can also be remedied, at least up to a point that the condition does not lead to permanent blindness or some fatal complication. The previous example demonstrates the so-called demand curve. According to Getzen, "the demand curve shows how many patients are willing to buy at a current price and also at other potential prices" (p.27). The model, which shows a downward slope, depicts how more people are inclined to purchase goods and services as its cost drops down. Here, it is clear that purchase decisions or demands are determined by the price. But price, in purely economic terms, is not the only factor involved in demand. The manner by this variable factor in peoples decisions is also driven by the concept of scarcity and value, which is determined by the quantity and quality of and need for the product or service. In my experience, demand always figure prominently in peoples healthcare decisions. Patients are often free to choose from different doctors according to cost, value and even cultural considerations. This is because there is no scarcity of professionals. Elastic demand could emerge in this situation. Doctors could lower their prices so that demand is stimulated. However, the choice is constrained for those doctors with rare specializations such as those in rare genetic diseases. This is also true for anesthesiologists who do not have any close substitutes (Feldstein, 2011, p.29). There are areas wherein these specialists form a group, monopolizing

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Homework4 - Essay Example With the ongoing conflict between Israel and Palestine causing more devastating effects to the Palestinian than to the Israeli, it would be a logical expectation that America, as well as the rest of the international community would support the Palestinian and bring about ceasefire (El-Hasan, p. 201). However, in as much as many may find it commendable that Washington has repeatedly condemned the conflict, the actions of American government tends to communicate otherwise. For the last few years, the two countries have been in conflict, and the Palestinian have suffered the loss of civilian lives, destruction of property and physical injuries almost ten-fold the loss suffered by Israel (ifamericansknew.org). Despite this, America has focused assistance on helping Israel destabilize the region. The support of America to the Israelis is beyond what would be expected owing to the differing religious affiliation. In as much as the conflict has a religious connotation among the parties involved, the interests of America as well as most of the rest of the international community is economic importance. Helping Israel would mean that America maintains a friendly relationship with this powerful nation of the oil-rich region. The choice of sides for America is, in this case not based on moral consideration but the economic

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Identify and Discuss the Historical Significance of Five of the following terms - Essay Example The Jacobian Clubs were the most prominent societies responsible for the French Revolution and these groupings sprung up in Paris and other provinces but were associated with the main one that was based in Paris. These clubs were composed of the elite members of the society, who included artisans and tradesmen, who formed debating societies where they aired their political views on current political issues with an aim of carrying out a revolution.2 These members used the clubs to organize forces and plan tactics and were responsible for a number of terror attacks and in carrying out The Revolution members turned the provinces into living nightmares and went to the extent of attacking churches and looting and imprisoning priests. Nelson Mandela was the first South African democratically elected black president after a 20-year anti-apartheid campaign and served as president from 1994 until 1999 and won the Nobel Peace Prize in 1993 jointly with the former president F.W. de Klerk for their efforts in bringing peace to South Africa.3 Mandela had served 27 years in prison for fighting against the former regime and had on several occasions refused to be released conditionally. He had directed a 20 year non-violent crusade against the rà ©gime and its discriminatory rules and in the year 2009, July 18, his birthday, was declared Mandela Day and is celebrated globally to remember him for his legacy and promote global peace. Thomas Peters / Thomas Potters was one of the founders of the Sierre Leone and he along with others recruited African settlers whom they used to colonize Sierra Leone.4 He was born in Nigeria and was to be taken by slave traders who sold him to a Frenchman in North America and later sold to an Englishman, and he fled during the American Revolutionary War. When he was free he decided to petition the British administration where he was able to convince the Royal administration to let him settle in Freetown, Sierra Leone and he

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Care study for operating department practitoner(odp) - Essay Example Silvestre, to theatre for a minor operation under local and is being checked into the department, she remained restless throughout the entire period of admission process. My mentor, Dr. Hughes, supervised me as I took Mary and Mrs. Silvestre through the theater admission procedures. After sometime, Mrs. Hughes decides to quickly nip to the toilet during the process in order to get back ready to transfer the patient into theatre. He leaves me behind to complete the remaining procedures and prepare the patient for admission. It is during this time that I observed that the consent form has been signed by Mary and a comment added to the notes that Mary thinks she may be pregnant. I proceed to confirm this comment setting Mary free for theater admission after completing all required procedures. After transferring Mary into theatre my mentor attempted to insert a cannula into the dorsum of Mary’s hand. To my utter amazement, Mary is startled by the sharp pain inflicted upon her by the inserted cannula. She immediately withdraws her hand resulting in the cannula becoming dislodged with some blood spillage. I privately ask Dr. Hughes, my mentor, why such a unique occurrence is taking place and she quickly confesses that she has not really attempted a cannulation procedure unsupervised before. I concluded that she must have forgotten to follow certain necessary procedures resulting into the pain experienced by the patient and consequently, the blood spillage upon withdrawal. Despite all these, however, Dr. Hughes decided to have another go on the patient in order to save time. Nursing practitioners have a huge role to play in seeing forth the liberation of patients from the anguish of various diseases. The situations to which nursing practitioners are often exposed as health care professionals are sometimes so complex and demanding including serious issues of health and well being of various patients. It is for this reason that nursing practitioners have to be well

Marital Paradigm Essay Example for Free

Marital Paradigm Essay I grew up in a joint family in India, which had 3 married couple and their kids. Marital relationships that I saw in my family were not great but not bad either. All the men used to work in the family business and the women used to take care of the children and the house. Many times my parents used to fight and my dad used to scream at my mom, but my mom never had the guts to say anything to him. I always saw that my mom was scared of him and I used to question myself why doesn’t she reply back. And being a girl myself I used to think that probably girls cant say anything when theirs husband are screaming at them. I used to talk to my mom and tell her why cant she reply back, but I never really got an answer. I always saw my mom as the weaker one in the relationship. On the other hand we had a family friend and both husband wife used to work as college professors. In their house the husband never screamed at the wife, I am sure they had conflicts but you could totally see the respect that he gave to his wife. When I grew a little bit older my mom started telling me how she felt. That was when she told me that she was a housewife and my dad was the one who earned in the family and thus he could talk like that to my mom. My dad always dominated her as he is the man of the family and is the one responsible for all the decisions of the family. And this was not only my parents I 4saw this trend throughout my family with the other two couples as well. Certain assumptions that I saw in the relationships were that even if it was my dad’s fault, my mom always had to be the first one to apologize. Also since my mom is eight years younger than my dad I saw that my dad didn’t really understand her and took her for granted at times. Bring the older one he tried to impose certain things on her. I also saw that if I tried to calm down my dad he didn’t like it as I was a child and I should not be involved in their matters. This training has had a lot of impact on my relationships. As I always saw my mom being dominated by my dad, I didn’t want that to happen with me. When I grew up I had certain things very clear in my mind. I wanted to be educated enough so that I can earn myself and have a good job, so I never dependent on my husband for anything. For that reason I came to USA and decided to study here. In my past relationships, I made it very clear to my artners that my career is more important than anything in my life and I wouldn’t leave it for anyone. I was also very clear about anyone screaming at me. Since I saw my mom always being screamed at and I always hated it. Also I have certain things straight for my future. I want my husband to understand that I will not stop working and be a housewife, so that later I have to dependent on him. I want him to respect my decisions and me. Many times I have seen that the women of the house are not asked to contribute in family matters, and I think that is not right at all. So I want to have a relationship where we both contribute in the family matters and come to a conclusion together. I am not yet married but I think the things I have in mind for my marital relationship are very clear. According to the book women still do two-third of the household work. I think if women can earn like men do, then men should work the same like women. I think my idea of marriage is based on a simple rule, which is to give the amount of resect you get. And I think it is pretty healthy because if two people cannot respect each other for what they are then they cannot be together for long. Moreover I have been taught marriage is not only about two people, but it is about two families that get together. And I expect my husband to respect and get along with my family as being the only child I think my parents are my responsibility and will always be. Thus whoever marries me has to understand the importance of my parents in my life, and on the other hand I want to be comfortable with his family too. I also feel that at times girls tend to be too clingy with their partners, and I think that is one reason why guys get irritated. Therefore I would like to give space to my husband when he needs and expect the same from him. Some people might think that this is being stupid but I know I wouldn’t like if my husband gets over protective about me, and the same way I don’t want to be over protective about him. I know it’s not easy to be with a person like me who is over ambitious. And at times it can be a problem for guys to see the girl so much into her work, and for me my career has always been more important than anything. I think this can be a problem when I get married, because at times it has been a problem for my boyfriends to understand my passion about my work. This is something I want to work on as most of the times guys don’t understand this. Also I like the idea of peer marriage as in a marriage where both people respect each other equally and understand each other’s likes and dislikes it becomes easier to be together. According to the book faithfulness is the number one reason for marital success. And I totally agree with this, even if the physical relationship between two people is not that good, if they both are faithful to each other nothing can separate them. My parents have not only taught me to be faithful but I also have seen this in their relationship. Even though my father was dominating my mother, they are still together. This is because no one of them was unfaithful to the other. Also I think from a few years the fights between my parents reduced I think this happened because they saw that I am a grown up now and all this might affect my thoughts about marriage. Children are a big reason why two people stay together even if they don’t want to. But I think that’s not right. I don’t want my husband to be with me just because of our children, because that’s doing a favor to our relationship. I would like us to be together because we make each other happy not because of a third reason. I am brought up in a culture where non-marital sex is not accepted. And these values are embedded inside me. I know now a days girls have sex when they are 14 years of age, but I am 21 years old and I am still a virgin. Being in USA and telling your boyfriend that you wont have sex with him because of your culture is not easy. Many times people judge my beliefs but that has not affected me at all. I want my husband to respect my beliefs and understand where I am coming from. Because for me a relationship is not only about getting physical, there is a lot more to it, and what I have heard and seen around me is that guys only want to get physical. I know according to the book sex is the second reason why marriages work. But for me it is not. I am not against sex at all, but I don’t want my marriage to be dependent on it. Book talks about homogamous marriage, which is a type of marriage in which spouses share their race, ethnicity, age, or social class. Basically a marriage where the two people have something in common. Obviously my parents want me to get married to a guy from the same caste and I agree with them. Because I think if the guy is familiar with my religion, my caste, and my society there is better change of understanding between both of us. In a nutshell I want a marriage where we both can share our happiness, and problems with each other without any problem. A relationship where I get the same respect that I give to the other person.