Contemporary problem with ( Sales Ethics ) Literature review

Contemporary problem with ( Sales Ethics ) - Literature review Example Ferrell, Fraedrich, & L. Ferrell, 2012, p.5). Ethical issues related to sales are one area which has been neglected in most of the organizations. However it is discernible that a major percentage of the employees in an organization are involved in sales activities of the organizations. Sales people are the direct contact point with the customers of the company. Hence the ethical issues related to sales are to be dealt with correctly by the company management people. The importance of ethics in sales, various ethical issues related to sales and its consequences on the organization have all been discussed in this study. Finally some recommendations have been discussed which could solve these problems and issues related to sales ethics. Ethics can be defined as the code of conduct followed by any individual according to the activities by him in the organization he is working for. It helps in deciding upon what is wrong or right in a particular situation (Ingram, et al., 2007, p.45). Salespeople are indulged in various ethical issues in an organization. It is the sales team who are significantly exposed to ethical pressures compared to any other professionals (Spiro, 2007, p.469). A salesperson might be involved in selling certain product to its customer which he may not satisfy its requirement. In order to sale a product successfully a salesperson might be indulged in activities of exaggerating the benefits offered by a product or service (Ingram, et al., 2012, p.38). The function of sales in an organization is considered to perform under a typical ethical culture or subculture within the companys ethical culture as a whole. It thus results in influencing managers and its associates in a company. Consequently it he lps in the creation of conditions or situations that either permits or limits misconduct. There may be