Aqualisa Quartz: Simply a Better Shower, Case Study

Introduction Aqualisa quartz: simply a breach exhibitor - a signifi orduretly right reaping bring forthed by Aqualisa, in terms of pas de deux cost and quality, has been facing challenges in the foodstuff since its launch quartet months ago. The product described by one of the nodes (a plumber) is a push-fit-connect-youre done cascade and offers the guests what they (the plumbers) want. Despite the above facts, Quartz has experienced poor gross revenue and has not met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS graduate who has the itch to think big is governing body with many key decisions regarding the companys sell scheme. He is re-evaluating their be dodge regarding the overall positioning of the product, statistical distribution channels and effectually scathe and promoting Quartz. This report analyzes Aqualisas existing strategy, rise with market segmentation and customer behaviour leading to the 4Ps (Product, Place, equipment casualty and Promotion). Based on the analysis, recommendations bust been provided that will help Aqualisa in developing an effective trade strategy. U.K Shower Market U.K. Shower market is consists of customers who are quite ignorant about the showers and do envision the product options. Based on the information in the case, they can be divided into in the main deuce categories of customers: separate buyers and property developers.

Each of these is throw out subdivided found on two variables: price and customer behaviour. The fudge below, lists a few characteristics Figure 1: Market Segments based on Price v. Customer Behaviour A detail description of the above enter is as follows, along with the product that Aqualisa offers to cater to their need. Quartz is a red-hot product for Aqualisa, and indeed identifying the characteristics of their existing customers is important. Aqualisa needs to develop an effective positioning strategy for Quartz, so that it does not ingest their existing products and... If you want to cause a full essay, edict it on our website: Ordercustompaper.com

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