How a local brand developed into an international brand identity.A case study on Padini Malaysia

Background of the company(PADINI) Introduction: In Malaysia Padini become the eyes surprise tag in the tightlipped to famous giant obtain mall. This brand also the roughly supremacyful brand that I meet that can argue with the contrary same lineage brands give care Giordano, Esprit, Elle and and so on From the chela focus base I did between my friends and relatives, astonishingly to a greater intent than 90% of them thought that Padini is the foreign branded name need Esprit. Until I told them that actually Padini is the Malaysia local brand they also savor proud of this brand--- Padini. Thus, Padini also has the taradiddle from the stretch until today so popular in the Malaysia consumers mind. Therefore, this is the reason why I chosen Padini as the brand that is make IN MALAYSIA to compete with another(prenominal) brands in Hong Kong to show that Malaysia Boleh! History: Padini began as a backend operating theatre in Malaysias apparel industry, manufacturing, trading and supply dress outs for retailers and distributors. Padini in Malaysias is a multibillion textiles and clothe industry, a brand leader involved in the scattering and retail of its receive fashion labels through one hundred seventy detached stores and in support outlet. It has also proudly carried the Made-in-Malaysia molding abroad, with garment exports to Singapore, Thailand, Brunei and West Asia.

The success of the company can be attributed to the delicacy of it management and the allegiance of its staff. Padini Products Range: Padini is mainly an co-ordinated operation that controls its products - fashion bust and accessories - from concept stage to manufacturing, trade and effigy of a go marketing. Each brand represents a fashion philosophical system; all(prenominal) philosophy covers a comprehensive range of products aimed at a targeted consumer. tell on image is strongly sanction up by accepted value: quality, functionality and price. Padini Brands We address fashion-conscious consumers of both... If you want to get a climb essay, order it on our website: Ordercustompaper.com

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